Countertop Displays/Mats

Client: American Specialty Confections, Eagan, Minn.
Distribution: Gift stores and Harley-Davidson dealerships
Size of Run: 500
Producer: Meridian Display & Merchandising, St. Paul, Minn.
Division: Temporary, Stationery, Party Goods, Giftwrap, Disposable Writing Instruments and Seasonal Items
Objectives: To gain floor space for the licensed property custom tins.

Client: Styling Technologies, Scottsdale, Ariz.
Distribution: Salons and day spas
Size of Run: 5,000
Producer: Smyth Cos., Display Division, St. Paul, Minn.
Division: Semipermanent, Skin Care Products
Objectives: To provide an upscale look at an affordable price for the Gena brand of products.

Client: The Gillette Co., Boston
Distribution: Sam's Club Stores
Size of Run: 475
Producer: Mechtronics Corp., Stamford, Conn.
Division: Semipermanent, Home and Garden
Objectives: To promote the Braun Handblender and Chopper during the 1999 holiday shopping season and to create a compact countertop unit that highlights the product's features and benefits.

Product: InerGel golf balls
Number of displays: 7,000 countertop displays; 7,000 floor displays
P-O-P company: Showtime Enterprises Inc., Paulsboro, N.J.
Distribution: Golf shops and sporting goods stores
Introduction: April 1999
Duration: Semipermanent
Construction: Vacuum-formed styrene (countertop); corrugated with plastic side panels (floor)
Display set-up: Retail staff
Floor and countertop displays have helped Taylor Made enter the golf ball market and see its market share steadily increase.

Client: Pilot Pen Corporation of America, Trumbull, Conn.
Distribution: Pen shops, office superstores, computer superstores
Size of Run: 252
Producer: P.O.P. Displays International, Woodside, N.Y.
Division: Permanent, Stationery, Office Supplies and Seasonal Goods
Objectives: To secure retail placement in targeted vendor locations with a unit that merchandises a complete Pentopia line in a pilfer-proof countertop vehicle that enables easy access.

Client: Schieffelin & Somerset, New York
Distribution: Liquor stores
Size of Run: 200
Producer: Acrylic Designs Inc., Springfield, Vt.
Division: Permanent, Distilled Spirits -- Non-Illuminated or Non-Motion
Objectives: A variety of mediums were used -- acrylic, wood, metal -- to produce a high-end display for a high-end product. The client wanted a display that would promote impulse sales at the register.

Client: Newell Office Products, Madison, Wis.
Distribution: OfficeMax stores
Size of Run: 1,100
Producer: Visual Marketing Inc., Chicago
Division: Permanent, Office Equipment and Supplies
Objectives: The countertop unit was developed to fit into OfficeMax's current planogram; to present touchable, theft-resistant products; to allow for a huge graphic area; and to be easily assembled. It is made with powder-coated fabricated metal.

Client: Whitehall-Robins, Madison, N.J.
Distribution: Mass merchants
Size of Run: 6,000
Producer: Smurfit-Stone Display Group, Richmond, Va.
Division: Temporary, First Aid and Pharmaceutical
Objectives: The gravity-feed units were designed to leverage the Dimetapp name with the Get Better Bear brand. The presentation was simplified and the graphics were expanded to allow consumers to readily understand the product and its use. After the initial launch, a reorder followed quickly.

Client: B-12, New York
Distribution: On-premise and restaurant locations
Size of Run: 100
Producer: Flair Display Inc., Bronx, N.Y.
Division: Permanent, Distilled Spirits - Illuminated or Motion

Product: Children's Advil Chewables
Number of displays: 12,500
P-O-P companies: Union Graphics (graphics), Linden, N.J.; Henschel-Steinau Inc. (design and manufacture), Englewood, N.J.
Distribution: Supermarkets, drugstores and mass merchants
Introduction: May 1999
Duration: Temporary
Construction: Four-color litho dual-mounted to 200-pound E-flute corrugated
Display set-up: Retail staff