Countertop Displays/Mats

Client: Kenwood Communications Corp.,Long Beach, Calif.
Distribution: Electronics retailers
Size of Run: 250
Producer: Santa Cruz Industries, Santa Cruz, Calif.
Division: Permanent, Personal Products and Accessories: Personal Telecommunications
Objectives: The client requested a display that would help increase customer awareness of their products in the crowded retail environment. It introduces two of the products, explains key features, and influences the consumer to make a purchase -- all without a clerk being present.

Client: Callard & Bowser Suchard, Rye Brook, N.Y.
Distribution: Mass merchants, c-stores, supermarkets
Size of Run: 25,000
Producer: Array Marketing Croup, Thomson-Leeds Division, New York
Division: Semi-Permanent, Snack Products and Soft Drinks: Candy, Gum and Mints
Objectives: With three separate tiers, a retailer can display all three flavors of Altoids at one time. Spring-loaded shelves push the remaining product forward. The minimal size of the footprint allowed it to be placed in key areas such as near cash registers.

Client: EyeMagine, Highland Park, Ill.
Products Promoted: Foldable, upscale eyewear
Objective: The client wanted to convey the upscale image of its non-prescription reading glasses while showcasing two types of unisex glasses.
Introduction: September 2000
Construction/Materials: Acrylic, both clear and ivory, Duralens logo
P-O-P Company: Visual Marketing Inc., Chicago

Client: Nike, Beaverton, Ore.
Products Promoted: Eyewear
Objective: This program is part of an integrated launch with a consistent, simple look of materials that highlight the product.
Introduction: January 2000
Construction/Materials: Powder-coated aluminum, injection-molded textured NAS material
P-O-P Company: Design Display Group Inc., Carlstadt, N.J.

Client: Nike, Beaverton, Ore.
Products Promoted: Watches
Objective: To create a versatile display that matches the others in the program and highlights the product. These displays present authentic products designed for athletes.
Introduction: January 2000
Construction/Materials: Powder-coated aluminum and steel, injection-molded clear and textured NAS material
P-O-P Company: Design Display Group Inc., Carlstadt, N.J.

Client: United Distillers and Vintnors, Stamford, Conn.
Distribution: Liquor stores
Size of Run: 635
Producer: Acrylic Designs Inc., Springfield, Vt.
Division: Permanent, Liquor: Distilled Spirits -Illuminated or Motion

Client: Marine Optical, S. Easton, Mass.
Products Promoted: Covergirl Eyewear
Objective: The client set out to create a temporary display for its line of eyewear that would have immediate brand recognition in a low-cost display.
Introduction: June 2000
Construction/Materials: Die-cut chipboard with four-color litho graphics
P-O-P Company: Array Marketing Group, Thomson-Leeds Division, New York

Client: Mountain Gear, Raritan, N.J.
Distribution: Shoe stores and sports centers
Size of Run: 500 main displays and logo medallions; 1,500 shoe shelves
Producer: Acrylic Designs Inc., Springfield, Vt.
Division: Permanent, Personal Products and Accessories: Footwear and Shoe Care