Countertop Displays/Mats

Client: Marine Optical, S. Easton, Mass.
Products Promoted: Covergirl Eyewear
Objective: The client set out to create a temporary display for its line of eyewear that would have immediate brand recognition in a low-cost display.
Introduction: June 2000
Construction/Materials: Die-cut chipboard with four-color litho graphics
P-O-P Company: Array Marketing Group, Thomson-Leeds Division, New York

Client: Mountain Gear, Raritan, N.J.
Distribution: Shoe stores and sports centers
Size of Run: 500 main displays and logo medallions; 1,500 shoe shelves
Producer: Acrylic Designs Inc., Springfield, Vt.
Division: Permanent, Personal Products and Accessories: Footwear and Shoe Care

Client: Logo of the Americas/OshKosh, Westin, Fla.
Products Promoted: OshKosh Children's Eyewear
Objective: The colorful inflatable flying saucer has six blinking LED lights inside that draw attention to the countertop display, which holds 24 pairs of sunglasses.
Introduction: December 2000
Construction/Materials: Frosted and clear 0.2mm PVC; circular LED panel with six blinking lights
P-O-P Companies: Small Wonder Inflatables, El Cajon, Calif.; DUCO Technologies (LED lights), Henderson, Nev.

Client: Swiss Army Brands, Shelton, Conn.
Products Promoted: Swiss Army watches and knives
Objective: To present watches and knives in a way that supports the brand image, is simple to merchandise and reload, and is consistent with the color scheme.
Introduction: September 2000
Construction/Materials: Resin: wood and metal; spinner: wood,vacuum-forming and acrylic
P-O-P Company: Ultimate Display Industries, Jamaica, N.Y.

Client: Signature Eyewear/Coach, Inglewood, Calif.
Products Promoted: Eyewear, sunglasses, cases
Objective: This merchandising environment creates instant brand recognition. The display components were designed to match the look and feel of Coach stores and to create a feeling of a store-within-a-store environment.
Introduction: March 2000
Construction/Materials: Woodgrain material with a white enamel high-end finish. The accent color is a woodgrain mahogany kick. Each display features a mahogany logo.

Client: Coty Inc., New York
Size of Run: 10,000
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Permanent, Hair and Skin Care: Suntan Products, Lotions, Moisturizers and Creams
Objectives: These dump bins are shaped like small bathtubs to give consumers a bath-time feeling when they're looking at the product. The tubs can be placed on countertops or endcaps at retail.

Client: Maui Jim Inc., Peoria, Ill.
Products Promoted: Maui Jim Titanium line
Objective: To develop a unique way to draw consumer attention to a durable, light, new Titanium frame and tie it into previous Maui Jim display programs.
Introduction: December 2000
Construction/Materials: Injection-molded plastic, molded foam urethane, adhesive chrome, translucent ink, clear urethane
P-O-P Company: Visual Marketing Inc., Chicago

Client: Godiva Chocolatier, New York
Distribution: Godiva retailers and wholesale locations
Size of Run: 900
Producer: Array Marketing Group, Thomson-Leeds Division, New York
Division: Permanent, Other Retailer