Countertop Displays/Mats

Retail Category: Specialty Shops/Services
Display Type: Counter Displays (Temporary)
Producer: Inland Paperboard and Packaging, Indianapolis
Client: The Valvoline Co.
Objective: The objective for Valvoline was to increase impulse purchases through a premium giveaway at the retail level. The Mark Martin fishing lure giveaway was a clear success for the client. The added shelf appeal of the graphics incorporated in the counter unit enabled the product to stand out from the shelf.

Retail Category: Stationery/Office/Gift Stores
Display Type: Freestanding or Aisle (Permanent)
Producer: Design Phase Inc., Northbrook, Ill.
Client: AT&T

Retail Category: C-Stores
Display Type: Counter Displays (Permanent)
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Client: RJ Reynolds Tobacco Co.

Product: In-car Video Entertainment System
Number of displays: 200
P-O-P company: Display Technologies, College Point, N.Y.
Distribution: Warehouse clubs and electronic superstores
Introduction: August 2000
Duration: Permanent
Construction: Vacuum-formed styrene; sheet metal and expanded vinyl frame screenprinted graphics
Display set-up: In-house

Products: Caulk and adhesive products
P-O-P company: St. Elizabeth Street Display Corp., Little Falls, N.J.
Introduction: May 2000
Duration: Semipermanent
Construction: Wire
Display set-up: Retail staff
Red Devil's new wire rack with interchangeable graphics panels allows caulk products to be cross-merchandised in other retail departments.

Retail Category: Department/Specialty Store: Cosmetics/Fragrances
Display Type: Counter Displays (Temporary)
Producer: Triangle Display Group, Philadelphia
Client: Estee Lauder
Objective: To develop a temporary counter unit that incorporated the look and feel of a permanent unit but with the relative cost associated with the use of temporary materials, while still conveying an upscale image highlighting the unique product.