Countertop Displays/Mats

Client: Hunter Douglas, Broomfield, Colo.
Products Promoted: Manhattan and Duette Blind collections
Marketing Strategy: The sample case brings together the two collections to offer the customer an interactive and tactile experience when buying shades.
Introduction: December 1999
Number of Displays: 30,000
Distribution: Home centers
Construction/Materials: Polypropylene case to protect the contents, the exterior features interchangeable graphics, the flexible case can be closed or laid flat for viewing

Product: Flavored beef steak
P-O-P companies: Dee Paper Co. (printing), Philadelphia; DMV Design Masters Inc. (manufactured wire racks), High Point, N.C.
Distribution: All channels of retail
Introduction: September 2000
Duration: Temporary
Construction: Corrugated, wire racks
GoodMark Foods used six display options, including a floorstand, a power wing with an optional base, open-stock caddies and three countertop displays, to introduce its Pemmican Kippered Beef Steak to retail channels.

Retail Category: C-Stores
Display Type: Counter Displays (Permanent)
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Client: RJ Reynolds Tobacco Co.

Product: In-car Video Entertainment System
Number of displays: 200
P-O-P company: Display Technologies, College Point, N.Y.
Distribution: Warehouse clubs and electronic superstores
Introduction: August 2000
Duration: Permanent
Construction: Vacuum-formed styrene; sheet metal and expanded vinyl frame screenprinted graphics
Display set-up: In-house

Products: Caulk and adhesive products
P-O-P company: St. Elizabeth Street Display Corp., Little Falls, N.J.
Introduction: May 2000
Duration: Semipermanent
Construction: Wire
Display set-up: Retail staff
Red Devil's new wire rack with interchangeable graphics panels allows caulk products to be cross-merchandised in other retail departments.

Retail Category: Department/Specialty Store: Cosmetics/Fragrances
Display Type: Counter Displays (Temporary)
Producer: Triangle Display Group, Philadelphia
Client: Estee Lauder
Objective: To develop a temporary counter unit that incorporated the look and feel of a permanent unit but with the relative cost associated with the use of temporary materials, while still conveying an upscale image highlighting the unique product.