Countertop Displays/Mats

Client: Signature Eyewear/Coach, Inglewood, Calif.
Products Promoted: Eyewear, sunglasses, cases
Objective: This merchandising environment creates instant brand recognition. The display components were designed to match the look and feel of Coach stores and to create a feeling of a store-within-a-store environment.
Introduction: March 2000
Construction/Materials: Woodgrain material with a white enamel high-end finish. The accent color is a woodgrain mahogany kick. Each display features a mahogany logo.

Client: Coty Inc., New York
Size of Run: 10,000
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Permanent, Hair and Skin Care: Suntan Products, Lotions, Moisturizers and Creams
Objectives: These dump bins are shaped like small bathtubs to give consumers a bath-time feeling when they're looking at the product. The tubs can be placed on countertops or endcaps at retail.

Client: Maui Jim Inc., Peoria, Ill.
Products Promoted: Maui Jim Titanium line
Objective: To develop a unique way to draw consumer attention to a durable, light, new Titanium frame and tie it into previous Maui Jim display programs.
Introduction: December 2000
Construction/Materials: Injection-molded plastic, molded foam urethane, adhesive chrome, translucent ink, clear urethane
P-O-P Company: Visual Marketing Inc., Chicago

Client: Godiva Chocolatier, New York
Distribution: Godiva retailers and wholesale locations
Size of Run: 900
Producer: Array Marketing Group, Thomson-Leeds Division, New York
Division: Permanent, Other Retailer

Client: South Beach Beverage Co., Norwalk, Conn.
Distribution: Convenience stores
Size of Run: 4,000
Producer: Joliet Pattern Inc., Joliet, Ill.
Division: Semi-Permanent, Convenient Store Retailer
Objectives: The unit was designed to promote immediate consumption sales in convenience stores. The inexpensive unit is molded from polyethylene to withstand the effects of holding ice to keep the product chilled. As part of a comprehensive P-O-P package, it has been received enthusiastically by distributors and stores.

Client: Kenmark Optical/Lancer International, Louisville, Ky.
Products Promoted: TMX frames
Objective: The four-piece display is designed to grab the attention of consumers, thereby increasing awareness and sales of the frames.
Introduction: January 2001
Construction/Materials: Frosted blue acrylic, metal

Client: Kenmark Optical/Lancer International, Louisville, Ky.
Products Promoted: Celine Dion Eyes line
Objective: To create consumer interest in this new line of frames and to display them in a manner that makes the frames, the company and its customers look good.
Introduction: January 2001
Construction/Materials: Wood, satin, frosted acrylic, mirrors

Client: Neostyle Eyewear, San Diego, Calif.
Products Promoted: Frames and sunglasses
Objective: To support the image/personality of the products and make them more appealing by presenting the products in a pleasing manner.
Introduction: Momo Design: September 2000; Mozart: March 2001
Construction/Materials: Acrylic, aluminum
P-O-P Company: Neostyle Germany, Stuttgart, Germany