Countertop Displays/Mats

Client: Godiva Chocolatiers, New York
Product Promoted: Godiva Chocolates
Objective: The Godiva Horn of Plenty was created to enhance the decorative appeal of the Godiva store environment during the Fall and Thanksgiving season with an upscale aesthetic appeal.
Introduction: August 2000
Construction/Materials: Powder-coated metal and dried gourds and foliage to create a new take on an old standard, the Thanksgiving horn of plenty. This design fostered the notion of high perceived value of the Godiva product line.

Product: C.W. Bliss Signature Collection of Slimline eyeglass frames
Distribution: Optical stores and offices of opticians, optometrists and ophthalmologist
Introduction: November 2000
Duration: Permanent
Construction: Acrylic and stainless steel wire
Display set-up: Retail staff
The acrylic display for the C.W. Bliss Signature Collection of Slimline style eyeglass frames also holds one of the unique metal eyeglass cases.

Client: GoodMark Foods Inc., Raleigh, N.C.
Products Promoted: Big Mama smoked sausages
Objective: To introduce a new product line with a countertop display that was unique in shape and that would stand out to both retailers and consumers.
Introduction: August 1999
Construction/Materials: Corrugated and cardstock carton

P-O-P Company: Triangle Display Group, Philadelphia

Client: Nabisco Foods, Parsippany, N.J.
Products Promoted: Corn Nuts
Objective: To increase trial of Corn Nuts brand snacks in 1.7-ounce packages through strategic secondary placement in c-stores and on beverage counters.
Introduction: April 2000
Construction/Materials: Litho-mounted styrene panels and header
P-O-P Company: United Displaycraft, Des Plaines, Ill.

Client: Berger Bros Co., Feasterville, Pa.
Products Promoted: Copper sheet metal and roof drainage products
Marketing Strategy: While the counter mats and mouse pads were used to announce the merger of CopperCraft and Berger Bros, they were also designed to increase consumer awareness of the product line and drive traffic to the company's Web site.
Introduction: November 2000
Number of Displays: 2,500 counter mats, 3,000 mouse pads
Distribution: Home centers and builder supply houses

Client: Hunter Douglas, Broomfield, Colo.
Products Promoted: Manhattan and Duette Blind collections
Marketing Strategy: The sample case brings together the two collections to offer the customer an interactive and tactile experience when buying shades.
Introduction: December 1999
Number of Displays: 30,000
Distribution: Home centers
Construction/Materials: Polypropylene case to protect the contents, the exterior features interchangeable graphics, the flexible case can be closed or laid flat for viewing

Product: Flavored beef steak
P-O-P companies: Dee Paper Co. (printing), Philadelphia; DMV Design Masters Inc. (manufactured wire racks), High Point, N.C.
Distribution: All channels of retail
Introduction: September 2000
Duration: Temporary
Construction: Corrugated, wire racks
GoodMark Foods used six display options, including a floorstand, a power wing with an optional base, open-stock caddies and three countertop displays, to introduce its Pemmican Kippered Beef Steak to retail channels.