Countertop Displays/Mats

Retail Category: Department/Specialty Store: Cosmetics/Fragrances
Display Type: Counter Displays (Temporary)
Producer: Triangle Display Group, Philadelphia
Client: Estee Lauder
Objective: To develop a temporary counter unit that incorporated the look and feel of a permanent unit but with the relative cost associated with the use of temporary materials, while still conveying an upscale image highlighting the unique product.

Retail Channel: Supermarket/Grocery Non-Food Items
Display Type: Permanent Signage
Campaign: Universal Pen Holder
Marketer: American Express
Producer: Thomson-Leeds Company Inc., New York

Retail Channel: Specialty Shops/Services
Display Type: Permanent Counter
Campaign: Tobacco Galleria Counter Display
Marketer: Consolidated Cigar Corp.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
This display was produced as part of a product repositioning which includes new packaging. The new design enables the client to customize the display for a retailer and offers the customer a one-stop smoke shop experience.

Retail Channel: Mass Merchants
Display Type: Permanent Counter
Campaign: Oster Hand Mixer "Indulgence" Display
Marketer: Sunbeam Corp.
Producer: Precision Point of Purchase, Prospect Heights, Ill.

Client: Nabisco Foods, Parsippany, N.J.
Products Promoted: LifeSavers, Breath Savers and Ice Breakers products
Objective: The goal was to develop an eye-catching, upscale counter display to hold a variety of confection products on or around the checkout counter and to make it flexible enough to accommodate varying retail space restrictions.
Introduction: December 1999
Construction/Materials: Injection-molded, high-impact styrene base, pressure-sensitive labels
P-O-P Company: ImageWorks Display & Marketing Croup, Winston-Salem, N.C.

Retail Channel: Eating & Drinking Places
Display Type: Permanent Counter
Campaign: Dos Equis Bottle Glorifier
Marketer: Labatt USA
Producer: Flair Display Inc., Bronx, N.Y.
In order to increase consumer awareness of both Dos Equis flavors, this unit leverages the stronger flavor to gain increased trial of the other. It also provides strong visual reinforcement of the XX brand identity. This unit is molded urethane with screenprinted and die-cut graphics.

Retail Channel: Specialty Shops/Services
Display Type: Permanent Counter
Campaign: Transitions Lenses Integrated 3 Unit Program
Marketer: St. George Group/Marc USA
Producer: Inland Paperboard and Packaging, Indianapolis, Ind.

Retail Channel: Recreational Stores/Sporting Goods/Toys/Pet
Display Type: Temporary Counter
Campaign: Pinnacle Titanium Extreme Distance C.U.
Marketer: Acushnet Co.
Producer: Triangle Display Group, Philadelphia, Pa.

Retail Channel: Cosmetics/Fragrances
Display Type: Permanent Counter
Campaign: In-Style Compact Display
Marketer: Estee Lauder Corp.
Producer: Trans World Marketing, East Rutherford, N.J.
The unit introduces a limited edition Estee Lauder porcelain compact collection in upscale department stores. It highlights the Parisian-style artwork featured on the porcelain surface of the compacts and conveys a level of aesthetic integrity that is consistent with the Estee Lauder image.