Countertop Displays/Mats

Retail Category: Department/Specialty Store: Cosmetics/Fragrances
Display Type: Counter Displays (Temporary)
Producer: Triangle Display Group, Philadelphia
Client: Estee Lauder
Objective: To develop a temporary counter unit that incorporated the look and feel of a permanent unit but with the relative cost associated with the use of temporary materials, while still conveying an upscale image highlighting the unique product.

Product: Health Monitoring Systems
Number of displays: 100
P-O-P company: Stark & Associates (co-design), Charlotte, N.C.
Distribution: Pharmacies, department stores, mass merchants
Introduction: October 2000
Duration: Permanent
Construction: Plexiglass
Display set-up: Manufacturers' representatives
Medisana's two new Health Management Centers provide a flexible, prominent home for the company's health monitoring devices.

Retail Channel: Eating & Drinking Places
Display Type: Permanent Counter
Campaign: Dos Equis Bottle Glorifier
Marketer: Labatt USA
Producer: Flair Display Inc., Bronx, N.Y.
In order to increase consumer awareness of both Dos Equis flavors, this unit leverages the stronger flavor to gain increased trial of the other. It also provides strong visual reinforcement of the XX brand identity. This unit is molded urethane with screenprinted and die-cut graphics.

Retail Channel: Specialty Shops/Services
Display Type: Permanent Counter
Campaign: Transitions Lenses Integrated 3 Unit Program
Marketer: St. George Group/Marc USA
Producer: Inland Paperboard and Packaging, Indianapolis, Ind.

Retail Channel: Recreational Stores/Sporting Goods/Toys/Pet
Display Type: Temporary Counter
Campaign: Pinnacle Titanium Extreme Distance C.U.
Marketer: Acushnet Co.
Producer: Triangle Display Group, Philadelphia, Pa.

Retail Channel: Cosmetics/Fragrances
Display Type: Permanent Counter
Campaign: In-Style Compact Display
Marketer: Estee Lauder Corp.
Producer: Trans World Marketing, East Rutherford, N.J.
The unit introduces a limited edition Estee Lauder porcelain compact collection in upscale department stores. It highlights the Parisian-style artwork featured on the porcelain surface of the compacts and conveys a level of aesthetic integrity that is consistent with the Estee Lauder image.

Retail Channel: Apparel & Fashion Accessories
Display Type: Permanent Counter
Campaign: Disney 30 Watch Mid-Tier Counter Display
Marketer: S.I.I. Marketing
Producer: Chicago Show, Northfield, Ill.

Retail Channel: Eating & Drinking Places
Display Type: Permanent Counter
Campaign: Ice Cap Display
Marketer: Coca-Cola North America
Producer: Display Industries LLC, Smyrna, Ga.
This display, made of clear PETG and vacuum-formed, was designed for non-traditional accounts. It holds five 20-ounce bottles, thus ensuring the promotion of five brands in one display. The unit's dimensions enabled it to be placed on countertops, salad bars, buffet areas and fountain areas. One Coca-Cola bottler utilized this display in an NFL Stadium.