Countertop Displays/Mats

Product: Sugo Music's Jazz Legends CDs
Number of displays: 500
P-O-P company: Gamon International Inc., Elk Grove, Ill.
Introduction: February 2001
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
The Sugo Music division of Tambourine Inc. created a compact display for four of its Jazz Legends CDs that was timed to ship in conjunction with a PBS documentary program in February.

Client: Asher's Chocolate, Souderton, Pa.
Products Promoted: Chocolate Easter Eggs wrapped in decorative foil
Objective: To utilize the gravity-feed countertop display to introduce the product to new distribution channels. The initial sell-in exceeded sales plans and helped in the promotion of the brand.
Introduction: December 2000
Construction/Materials: 42-pound Bleach White outside, Oyster White inside
P-O-P Company: Oxford Innovations, Division of Tim-Bar Corp., New Oxford, Pa.

Product: 180 energy drink
P-O-P companies: Iowa Rotocast Plastics Inc. (singles cooler bin), Decorah, Iowa; Shaw-Marconi Creative (co-creative), St. Louis
Introduction: January 2000
Duration: Permanent
Display set-up: A-B's wholesale distribution network
This backbar piece was designed to communicate the energetic nature of A-B's new 180 drink.

Client: Yuengling Brewery, Pottsville, Pa.
ProductPromoted: Lager
Objective: The counter mats were used to introduce the beverage to the mid-Atlantic market.
Distribution: Liquor stores, bars
Construction/Materials: Offset print,PE lamination, rubber backing
P-O-P Company: Convergence Corp., Abingdon, Md.

Client: Neostyle Eyewear, San Diego, Calif.
Products Promoted: Frames and sunglasses
Objective: To support the image/personality of the products and make them more appealing by presenting the products in a pleasing manner.
Introduction: Momo Design: September 2000; Mozart: March 2001
Construction/Materials: Acrylic, aluminum
P-O-P Company: Neostyle Germany, Stuttgart, Germany

Client: Kenwood Communications Corp.,Long Beach, Calif.
Distribution: Electronics retailers
Size of Run: 250
Producer: Santa Cruz Industries, Santa Cruz, Calif.
Division: Permanent, Personal Products and Accessories: Personal Telecommunications
Objectives: The client requested a display that would help increase customer awareness of their products in the crowded retail environment. It introduces two of the products, explains key features, and influences the consumer to make a purchase -- all without a clerk being present.