Countertop Displays/Mats

Client: Red Wing Shoe Co.
P-O-P Company: Concept Designs Inc., Mountain View, Calif.
Size of Run: 700
Comments: This countertop display creates a brand presence for Red Wing's Eric Clapton Classics line of shoes. An interchangeable backer card provides imagery of the Red Wing Shoe Co., Eric Clapton and Fender Guitar. The base is a high-gloss, powder-coated wood replica of Clapton's trademark guitar.

Product: Strata Tour Ultimate golf ball
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Introduction: February 2001
Duration: Temporary
Construction: Vacuum-formed plastic, corrugated
Display set-up: Retail staff
An introductory three-ball "puck" package and display were designed for Spalding's Strata Tour Ultimate golf ball.

Client: Yuengling Brewery, Pottsville, Pa.
ProductPromoted: Lager
Objective: The counter mats were used to introduce the beverage to the mid-Atlantic market.
Distribution: Liquor stores, bars
Construction/Materials: Offset print,PE lamination, rubber backing
P-O-P Company: Convergence Corp., Abingdon, Md.

Client: Asher's Chocolate, Souderton, Pa.
Products Promoted: Chocolate Easter Eggs wrapped in decorative foil
Objective: To utilize the gravity-feed countertop display to introduce the product to new distribution channels. The initial sell-in exceeded sales plans and helped in the promotion of the brand.
Introduction: December 2000
Construction/Materials: 42-pound Bleach White outside, Oyster White inside
P-O-P Company: Oxford Innovations, Division of Tim-Bar Corp., New Oxford, Pa.

Product: 180 energy drink
P-O-P companies: Iowa Rotocast Plastics Inc. (singles cooler bin), Decorah, Iowa; Shaw-Marconi Creative (co-creative), St. Louis
Introduction: January 2000
Duration: Permanent
Display set-up: A-B's wholesale distribution network
This backbar piece was designed to communicate the energetic nature of A-B's new 180 drink.

Client: Logo of the Americas/OshKosh, Westin, Fla.
Products Promoted: OshKosh Children's Eyewear
Objective: The colorful inflatable flying saucer has six blinking LED lights inside that draw attention to the countertop display, which holds 24 pairs of sunglasses.
Introduction: December 2000
Construction/Materials: Frosted and clear 0.2mm PVC; circular LED panel with six blinking lights
P-O-P Companies: Small Wonder Inflatables, El Cajon, Calif.; DUCO Technologies (LED lights), Henderson, Nev.

Client: Swiss Army Brands, Shelton, Conn.
Products Promoted: Swiss Army watches and knives
Objective: To present watches and knives in a way that supports the brand image, is simple to merchandise and reload, and is consistent with the color scheme.
Introduction: September 2000
Construction/Materials: Resin: wood and metal; spinner: wood,vacuum-forming and acrylic
P-O-P Company: Ultimate Display Industries, Jamaica, N.Y.