Countertop Displays/Mats

Client: Unilever HPC - USA, Greenwich, Conn.
Producer: Advertising Display Co., Lyndhurst, N.J.
Comments: A curved, hinged product door on the front and clear windows on the side make this prepacked counter display unique. The display's low unit cost of less than $3 represents a good value since it holds 48 pieces of product.

Product: Rollerblade 2001 in-line skates
Number of displays: 15,000
P-O-P company: Concept Design, Mountain View, Calif.
Introduction: April 2001
Duration: Permanent
Construction: Powder-coated black steel, steel wire, sheet metal, cardstock
Display set-up: Retail staff
Versatile Rollerblade 2001 skateholders can be wall-mounted or placed on a countertop base.

Client: Skechers USA, Manhattan Beach, Calif.
Products Promoted: Skechers women's and kids' footwear
Objective: To target the trend-savvy female teen by portraying a youthful, hip and stylish image of the Skechers lifestyle on a durable, high-tech display.
Introduction: January 2001
Construction/Materials: Litho sheet mounted to foamboard
P-O-P Company: Rosebud Display Corp., Woodland Hills, Calif.

Client: Nike Inc., Beaverton, Ore.
Product Promoted: Air Jokul cross training shoe
Objective: To communicate that the shoe features a full-length air bag, is offered in 4EEEE widths and is available at an affordable price.
Introduction: October 2000
Construction/Materials: Powder-coated wire, polypropylene, Sintra, vinyl and rubber
P-O-P Company: Beeline Group Inc., Newark, Calif.

Client: Red Wing Shoe Co.
P-O-P Company: Concept Designs Inc., Mountain View, Calif.
Size of Run: 700
Comments: This countertop display creates a brand presence for Red Wing's Eric Clapton Classics line of shoes. An interchangeable backer card provides imagery of the Red Wing Shoe Co., Eric Clapton and Fender Guitar. The base is a high-gloss, powder-coated wood replica of Clapton's trademark guitar.

Product: Strata Tour Ultimate golf ball
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Introduction: February 2001
Duration: Temporary
Construction: Vacuum-formed plastic, corrugated
Display set-up: Retail staff
An introductory three-ball "puck" package and display were designed for Spalding's Strata Tour Ultimate golf ball.

Client: New Line Home Video, Los Angeles
Product Promoted: "Seven" DVD
Objective: To facilitate placement flexibility with this combination power wing, counter unit or wall unit. The gravity feed display dispenses one DVD at a time to deter theft.
Introduction: December 2000
Construction/Materials: 200-pound B-flute corrugated, 80-pound with four-color process litho
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.