Countertop Displays/Mats

Client: Dial Corp., Scottsdale, Ariz.
Producer: Henschel-Steinau Inc., Englewood, N.J.
Comments: The vacuum-formed tray of this display simulates the foamy look of Nature's Accents shaving creams. The irregularly shaped tray and simple header were designed to stand out in crowded mass merchandise markets and appeal to the target audience of young females.

Client: Procter & Gamble Worldwide - Canada, Toronto
Producer: Array Marketing Croup, IDMD Design and Manufacturing Division, Toronto
Comments: This display features special effects paper to create the look of water and help cut through the clutter consumers face at the cosmetics counter. A new technique was used to join the backers to the co-poly bases.

Client: Qwest Wireless, Denver
Producer: JPMS Inc., Santa Fe Springs, Calif.
Comments: Although the phone merchandiser served as the main selling tool to launch the Qwest wireless brand, an assortment of items offered as handouts adds a unique dimension to the campaign. The cross section of items allowed consumers to interact with the brand in a variety of ways.

Client: Unilever HPC - USA, Greenwich, Conn.
Producer: Advertising Display Co., Lyndhurst, N.J.
Comments: A curved, hinged product door on the front and clear windows on the side make this prepacked counter display unique. The display's low unit cost of less than $3 represents a good value since it holds 48 pieces of product.

Product: Rollerblade 2001 in-line skates
Number of displays: 15,000
P-O-P company: Concept Design, Mountain View, Calif.
Introduction: April 2001
Duration: Permanent
Construction: Powder-coated black steel, steel wire, sheet metal, cardstock
Display set-up: Retail staff
Versatile Rollerblade 2001 skateholders can be wall-mounted or placed on a countertop base.

Client: Estee Lauder, New York
Producer: Array Marketing Group, IDMD Design and Manufacturing Division, Toronto
Comments: Exclusive to Nordstrom department stores, this display showcased the entire "If The Shoe Fits" compact collection. The entry is consistent with Estee Lauder's overall look on the cosmetic counter.

Client: Parfums Christian Dior, Paris
Producer: Diam Group, Les Mureaux, France
Comments: The Color Dynamic System displays were designed to present the complete Dior fragrance collection while being adaptable to any retail environment. Standard support grids in each unit show testers in sale sizes, fragrance by-products and scent cards. Grids are removable to allow updates and easy maintenance.

Client: Logitech, Fremont, Calif.
Producer: Rapid Displays, Chicago
Comments: This mouse adds touch stimuli to the user experience by vibrating when it's dragged over buttons and navigational elements on a computer screen. To help the users understand the benefits, this display uses lights and a simulated computer screen to mimic the look of a computer desktop, while special electronics simulate the experience of using the mouse.