Countertop Displays/Mats

Client: Verizon Wireless, Black Diamond, Wash.
Producer: Rapid Displays, Chicago
Comments: Sturdy aluminum construction and a turntable with PVC labels designed to last for a two-year service life set this display apart from the competition in the aggressive phone reseller channel. The phone holders and brochure pockets are attached with brackets that do not allow them to be accidentally removed even when pull cords are extended.

Client: Tissot SA, Le Locle, Switzerland
Producer: Diam International, Loughborough, U.K.
Comments: A flat LCD video screen on this display presents product attributes interspersed with brand and lifestyle imagery. An interchangeable flash memory card drives the compact video system. The units can be made fully interactive with an optional touchscreen component.

Client: L'Oreal, New York
Producer: Display Producers Inc., Bronx, N.Y.
Comments: A large replica of the FeatherLash mascara brush is built into the side of this display to call attention to the new product. The products are hung from hooks rather than being notched into the tray in order to accommodate smaller or larger sizes.

Client: L'Oreal, New York
Producer: Display Producers Inc., Bronx, N.Y.
Comments: To match the color of the actual product cases, the injection-molded base of this display was made with real gold flecks mixed with plastic resin. A shade chart depicts each liner color alongside two shades of matching Colour Riche lipstick available on a similar display.

Client: Dial Corp., Scottsdale, Ariz.
Producer: Henschel-Steinau Inc., Englewood, N.J.
Comments: The vacuum-formed tray of this display simulates the foamy look of Nature's Accents shaving creams. The irregularly shaped tray and simple header were designed to stand out in crowded mass merchandise markets and appeal to the target audience of young females.

Client: Procter & Gamble Worldwide - Canada, Toronto
Producer: Array Marketing Croup, IDMD Design and Manufacturing Division, Toronto
Comments: This display features special effects paper to create the look of water and help cut through the clutter consumers face at the cosmetics counter. A new technique was used to join the backers to the co-poly bases.

Client: Qwest Wireless, Denver
Producer: JPMS Inc., Santa Fe Springs, Calif.
Comments: Although the phone merchandiser served as the main selling tool to launch the Qwest wireless brand, an assortment of items offered as handouts adds a unique dimension to the campaign. The cross section of items allowed consumers to interact with the brand in a variety of ways.

Client: Unilever HPC - USA, Greenwich, Conn.
Producer: Advertising Display Co., Lyndhurst, N.J.
Comments: A curved, hinged product door on the front and clear windows on the side make this prepacked counter display unique. The display's low unit cost of less than $3 represents a good value since it holds 48 pieces of product.

Product: Rollerblade 2001 in-line skates
Number of displays: 15,000
P-O-P company: Concept Design, Mountain View, Calif.
Introduction: April 2001
Duration: Permanent
Construction: Powder-coated black steel, steel wire, sheet metal, cardstock
Display set-up: Retail staff
Versatile Rollerblade 2001 skateholders can be wall-mounted or placed on a countertop base.