Countertop Displays/Mats

Client: Guardian Angel Holdings Inc., San Francisco
Comments: This new product allows consumers to test their own blood alcohol content before they get behind the wheel and risk an accident or arrest. A bold graphic of a stop sign on this countertop display helps to draw attention to the purpose of these kits.
P-O-P Company: Continental Concepts, Cicero, Ill.

Client: Kaleidoscope Inc., Sussex, Wis.
Comments: Potential customers can turn on the sample light in this interactive countertop display. Supporting text and graphics explain that the lights recharge by sunlight, require no wiring and cost nothing to operate.
P-O-P Company: Kell Specialty Products, Chippewa Falls, Wis.

Client: Impiric, Irvine, Calif., for Taco Bell Corp., Irvine, Calif.
Product Promoted: Taco Bell "Digimon" kid's meals
Objectives: "Digimon Collector Movie Cels" are presented on different planes in this display to create a unique 3-D appearance. Vibrant, attention-getting colors and the 3-D effect were used to gain children's attention.
Introduction: October 2000
Size of Run: 5,000
P-O-P Company: Rapid Displays, Chicago

Product: ThemeMarks paper
Number of displays: 1,000
P-O-P companies: Design North Inc. (design), Racine, Wis.; Green Bay Packaging (production), Green Bay, Wis.
Distribution: Distributor stores andprinter shops
Introduction: May 2000
Duration: Temporary
Construction: Corrugated
This corrugated display for Fox River Paper helps professionals understand the ThemeMarks line of watermarked paper and offers samples of the product.

Client: Creative Promotional Products, Skokie, Ill.
Comments: An embossed lightening bolt and 3-D effects add visual interest to this hearing aid brochure holder designed for doctors' offices. Materials used include film-laminated litho sheets mounted to 3/16-inch black pillowing foamboard.
P-O-P Company: Prolam Inc., Libertyville, Ill.

Client: Verizon Wireless, Black Diamond, Wash.
Producer: Rapid Displays, Chicago
Comments: Sturdy aluminum construction and a turntable with PVC labels designed to last for a two-year service life set this display apart from the competition in the aggressive phone reseller channel. The phone holders and brochure pockets are attached with brackets that do not allow them to be accidentally removed even when pull cords are extended.

Client: Tissot SA, Le Locle, Switzerland
Producer: Diam International, Loughborough, U.K.
Comments: A flat LCD video screen on this display presents product attributes interspersed with brand and lifestyle imagery. An interchangeable flash memory card drives the compact video system. The units can be made fully interactive with an optional touchscreen component.

Client: L'Oreal, New York
Producer: Display Producers Inc., Bronx, N.Y.
Comments: A large replica of the FeatherLash mascara brush is built into the side of this display to call attention to the new product. The products are hung from hooks rather than being notched into the tray in order to accommodate smaller or larger sizes.