Countertop Displays/Mats

Product: Techlab monitoring and workout-enhancing devices
Number of displays: 5,000
P-O-P company: JPMS Inc., Santa Fe Springs, Calif.
Introduction: Sporting goods, specialty and Niketown retail stores in the U.S. and Europe
Introduction: November 2000
Duration: Permanent
Construction: Sheet metal, PETG, litho decals, screenprinted images
Display set-up: Retail staff

Client: The Quaker Oats Co., Chicago
Comments: New packaging for Oatmeal Express allows consumers to simply add hot water to the cup to create an instant breakfast or snack. This gravity-feed display for convenience stores was designed to encourage "grab and go" sales.
P-O-P Company: United Displaycraft, Des Plaines, Ill.

Client: Schwarz Worldwide, Atlanta, for McDonald's Corp., Oak Brook, Ill.
Products Promoted: McDonald's french fries and Coca-Cola
Objective: This wall or countertop display was created with subsurface printing for color effectiveness and ink protection. The intertwined straw and french fry "synergy" icon highlights the Coke/McDonald's partnership.
Size of Run: 3,000
Construction/Materials: Molded PETG, screenprinted graphics
P-O-P Company: Joliet Pattern Inc., Joliet, Ill.

Clients: Coca-Cola Fountain, Atlanta, and Boston Market Corp., Golden, Colo.
Product Promoted: Dasani bottled water
Objective: To promote the sale of Dasani bottled water at Boston Market restaurants.
Introduction: April 2001
Size of Run: 750
P-O-P Company: Compass Display Group/Origen Partners, Atlanta

Product: Linea lighting fixture
Number of display: 300
P-O-P company: Rapid Display, Union City, Calif.
Introduction: June 2000
Duration: Semipermanent
Construction: Brushed aluminum, acrylic, lithography, electronics
Display set-up: Field sales staff, retail staff
Cooper Lighting introduced its Linea lighting system with a countertop display that allows customers to turn on the fixtures to see the directional lighting power they offer.

Product: Family of handheld organizers
Number of display: 4, 300
P-O-P company: Rapid Displays, Union City, Calif.
Introduction: July 2000
Duration: Semipermanent
Construction: Powder-coated metal, acrylic, painted MDF, stamped metal
Display set-up: Field staff, retail staff
Featuring the full family of Palm handheld organizers, this modular display can be updated with new graphics as needed.

Client: Pure Fishing, Spirit Lake, Iowa
Comments: This countertop unit provides a showcase for an Abu Garcia fishing reel and highlights a mail-in coupon promotion for a free watch.
P-O-P Company: The Packaging House Inc., Chicago

Client: Kaytee Products, Chilton, Wis.
Products Promoted: Kaytee pet foods
Objective: These counter mats were designed to increase brand awareness at checkout counters in pet stores. Similar mouse pads were also created for the program.
Introduction: February 2001
Construction/Materials: Offset printing on 18-point stock and polyethylene plastic lamination
P-O-P Company: Convergence Corp., Abingdon, Md.

Client: Triarc Restaurant Group, Ft. Lauderdale, Fla.
Product Promoted: Holiday glasses
Objective: This countertop display called attention to a holiday stemware promotion at Arby's restaurants. The header featured lights that twinkled randomly.
Introduction: November 2000
Size of Run: 2,200
Construction/Materials: E-flute corrugated, lights for the header
P-O-P Company: Compass Display Group, Atlanta