Countertop Displays/Mats

Retail Category: Liquor Stores
Display Type: Counter Display - Permanent
Client: Seagram Americas
Producer: Bluworld Innovations, Winter Park, Fla.
Size of Run: 500
Comments: Shimmering light and flowing water add an image of prestige to this display. Three halogen lights are tucked into the fixture to ensure a well-lit bottle.

Product: Patient education materials for quitting smoking
Number of displays: 4,500
P-O-P companies: Packaging Specialists Inc., Clinton, Pa.
Introduction: May 2001
Duration: Semipermanent
Construction: Corrugated, litho-label
Display set-up: Medical sales representatives
Designed for placement in doctors' offices, the Smoking Cessation Center urges smokers to "Commit to Quit."

Product: Techlab monitoring and workout-enhancing devices
Number of displays: 5,000
P-O-P company: JPMS Inc., Santa Fe Springs, Calif.
Introduction: Sporting goods, specialty and Niketown retail stores in the U.S. and Europe
Introduction: November 2000
Duration: Permanent
Construction: Sheet metal, PETG, litho decals, screenprinted images
Display set-up: Retail staff

Client: American Honda, Torrance, Calif.
Products Promoted: Alloy wheels
Comments: Curving graphics flow around a wire frame that accepts one of the three sizes of Acura alloy wheels. Bullet points describe key features of the wheel, while the heavy-duty frame ensures the stability of the wheel on the shelf.
Introduction: June 2000
Size of Run: 260
Construction/Materials: Wire frame, neoprene pads
P-O-P Company: Santa Cruz Industries, Santa Cruz, Calif.

Client: Volvo Cars Germany, Cologne, Germany
Products Promoted: Volvo cars
Comments: Measuring just 12 inches high, this sign is a reproduction of its full-size siblings used outside Volvo dealerships. The unit was designed to support Volvo's exterior branding efforts with a high-quality sign for use on desktops of salespersons and dealership owners.
Introduction: January 2001
Size of Run: 2,000

Client: American Honda, Torrance, Calif.
Products Promoted: Honda auto parts
Comments: These countertop displays were designed to persuade customers to choose Honda brand batteries, air filters and oil filters over competing brands.
Introduction: January 2001
Size of Run: 1,000 of each
Construction/Materials: Vacuum-formed styrene, litho and screenprinted labels
P-O-P Company: R/P Creative Sales Inc., Burbank, Calif.