Countertop Displays/Mats

Retail Category: Department Stores - Apparel
Display Type: Countertop - Permanent
Client: SMI Marketing International
Producer: Farmer's Design Group Inc., Ira, Texas
Size of Run: 5,000
Comments: A molded foam shell, printed graphics and hand-painted back panel combine to recreate the distinctive visual style and character of the Harry Potter books.

Client: Nat Sherman Inc., New York
Products Promoted: Cigarettes
Comments: The tall, narrow shape of this countertop display maximizes exposure of Nat Sherman's tobacco offerings in a small footprint. Edged acrylic conveys an ultra-premium look for the products.
Introduction: May 2001
Size of Run: 2,500
Construction/Materials: Clear, green-edged acrylic; poplar base and top; screenprinted logos
P-O-P Company: Array Marketing Group, Thomson-Leeds Division, New York

Client: Volvo Cars Germany, Cologne, Germany
Products Promoted: Volvo cars
Comments: Measuring just 12 inches high, this sign is a reproduction of its full-size siblings used outside Volvo dealerships. The unit was designed to support Volvo's exterior branding efforts with a high-quality sign for use on desktops of salespersons and dealership owners.
Introduction: January 2001
Size of Run: 2,000

Client: American Honda, Torrance, Calif.
Products Promoted: Honda auto parts
Comments: These countertop displays were designed to persuade customers to choose Honda brand batteries, air filters and oil filters over competing brands.
Introduction: January 2001
Size of Run: 1,000 of each
Construction/Materials: Vacuum-formed styrene, litho and screenprinted labels
P-O-P Company: R/P Creative Sales Inc., Burbank, Calif.

Product: Patient education materials for quitting smoking
Number of displays: 4,500
P-O-P companies: Packaging Specialists Inc., Clinton, Pa.
Introduction: May 2001
Duration: Semipermanent
Construction: Corrugated, litho-label
Display set-up: Medical sales representatives
Designed for placement in doctors' offices, the Smoking Cessation Center urges smokers to "Commit to Quit."