Countertop Displays/Mats

Client: R.J. Reynolds, Winston-Salem, N.C.
Products Promoted: Ultra Lights cigarettes
Comments: A bright red LED fades on and off to simulate the tip of a lit cigarette in this countertop display.
Introduction: Ongoing, from 1999 through 2000
Size of Run: 100,000
Construction/Materials: Injection-molded plastic, corrugated, 5 mm LED, AA battery pack
P-O-P Company: DUCO Technologies (electronics), Henderson, Nev.; Alliance/A Rock-Tenn Co. (design and manufacturing), Winston-Salem, N.C.

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Products Promoted: Dr Pepper
Comments: Besides promoting Dr Pepper at valuable checkout locations, this simple unit helps retailers keep a pen readily available for customers. Self-adhesive backing assures easy placement.
Introduction: March 2001
Size of Run: 10,000
Construction/Materials: Standard retractable pen, Dr Pepper can, adhesive backing
P-O-P Company: Above & Beyond Incentives, Irving, Texas

Client: Nabisco Foods Co., Parsippany, N.J.
Products Promoted: Carefree Koolerz gum
Comments: Fluorescent orange styrene creates an edge-lit effect on this counter display, which can also be hung on a wall, pole or window with the provided screws, cable ties or suction cups.
Introduction: October 2000
Size of Run: 40,000
Construction/Materials: Injection-molded, heat-bent crystal styrene with etched logo
P-O-P Company: ImageWorks Display & Marketing Group, Winston-Salem, N.C.

Retail Category: Drugstores/Health Stores
Display Type: Countertop - Permanent
Client: The Gillette Co.
Producer: The Niven Marketing Group, Bensenville, Ill.
Size of Run: 10,000
Comments: This countertop display for Walgreens stores served as the core in-store design that was adapted for other configurations supporting the launch of the product. Targeted at women aged 12-49, the display was designed to complement the product's fluid, upscale packaging.

Retail Category: Consumer Electronics/Entertainment
Display Type: Countertop - Permanent
Client: Panasonic
Producer: Advertising Display Co., Lyndhurst, N.J.
Size of Run: 5,000
Comments: Because lithium batteries are so expensive, they have traditionally been merchandised behind the counter to prevent pilferage. When this display is placed on a counter, it can be set up so product is accessible only from the back by store personnel. When used behind the counter, the clear front panel slides up to provide access.

Retail Category: Department Stores - Apparel
Display Type: Countertop - Permanent
Client: SMI Marketing International
Producer: Farmer's Design Group Inc., Ira, Texas
Size of Run: 5,000
Comments: A molded foam shell, printed graphics and hand-painted back panel combine to recreate the distinctive visual style and character of the Harry Potter books.

Client: Nat Sherman Inc., New York
Products Promoted: Cigarettes
Comments: The tall, narrow shape of this countertop display maximizes exposure of Nat Sherman's tobacco offerings in a small footprint. Edged acrylic conveys an ultra-premium look for the products.
Introduction: May 2001
Size of Run: 2,500
Construction/Materials: Clear, green-edged acrylic; poplar base and top; screenprinted logos
P-O-P Company: Array Marketing Group, Thomson-Leeds Division, New York

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Products Promoted: Cigarettes
Comments: To help secure longer placement in stores, this countertop unit helps checkout personnel quickly determine if a customer is of legal smoking age. The unit contains an LCD unit that automatically calculates the latest possible birthdate of legal smokers. An optional penny tray offers retailers another reason to place the item in a prominent location.
Introduction: March 2001
Size of Run: 100,000