Countertop Displays/Mats

Client: Estee Lauder Companies, New York
Products Promoted: Prescriptives Colorclicks
Comments: An update of an existing modular aluminum base, this display was designed to showcase new color products in the Colorclicks line.
Introduction: June 2001
Size of Run: 1,000
Construction/Materials: Vacuum-formed translucent styrene, clear acrylic, three-tiered spinner
P-O-P Company: Array Marketing Group, Los Angeles, IDMD Design & Manufacturing Division

Retail Category: Drugstores and Health Stores
Display Type: Permanent Counter Display
Client: Unilever of Mexico
Producer: Armo P-O-P, Mexico City
Size of Run: 625
Comments: The display enables Unilever-HPC products to be placed in a single space, unifying brand quality and image. A versatile, removable-shelf layout allows product to be easily organized and well stocked.

Client: United States Smokeless Tobacco Co., Greenwich Conn.
Products Promoted: Chewing tobacco
Comments: Four brands and seven promotions were featured in this flexible countertop display. The use of various fillers enable packing the unit with either 20 or 30 cans of product.
Introduction: April 2001
Size of Run: 100,000
Construction/Materials: Litho mounted to corrugated
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Altadis USA, Fort Lauderdale, Fla.
Products Promoted: Cigars
Comments: Snap-on trays accommodate quarterly product updates to this cost-effective countertop display. Retailers who agree to keep the displays in place for a full year earn a $25 rebate.
Introduction: February 2001
Size of Run: 5,000
Construction/Materials: Black .100 heat-bent styrene; injection-molded snap-on trays; 8-point pressure-sensitive decals for header and side graphics
P-O-P Company: ImageWorks Display & Marketing Group, Winston-Salem, N.C.

Retail Category: Department Store/Specialty Store - Apparel & Fashion Accessories
Display Type: Countertop - Permanent
Client: Seiko Corp. of America
Producer: Designers Group International, North Stonington, Conn.
Size of Run: 545
Comments: Wood, leatherette and injection-molded components used for this display were chosen to showcase Seiko watches in a more traditional, elegant manner. The display features modular, interchangeable units to increase flexibility for various retail environments.

Retail Category: Home Centers, Hardware Stores and Mass Merchants
Display Type: Permanent Signage
Client: Muralo Co.
Producer: Display Design & Sales Co., Philadelphia
Size of Run: 200
Comments: Simulated wood trim surrounds large samples of siding and specialty deck stains on this display that helped re-establish Muralo in the exterior stains market and increase volume sales by 60%.

Retail Category: Eating & Drinking Establishments
Display Type: Countertop - Permanent
Client: Anheuser-Busch Inc.
Producer: Everbrite Inc., Greenfield, Wis.
Size of Run: 500
Comments: An illuminated, injection-molded bottle rotates slowly on this backbar glorifier to educate consumers on the natural brewing ingredients used in Budweiser beer.

Retail Category: Specialty Shops/Services
Display Type: Countertop - Permanent
Client: American Crew
Producer: The Display Link Inc., Babylon, N.Y.
Size of Run: 68,600
Comments: These injection-molded units organize and merchandise two brand names targeting different customers. Color-keyed to distinguish the brands, the units are modular to allow for individual placement or tandem deployment.

Client: R.J. Reynolds, Winston-Salem, N.C.
Products Promoted: Ultra Lights cigarettes
Comments: A bright red LED fades on and off to simulate the tip of a lit cigarette in this countertop display.
Introduction: Ongoing, from 1999 through 2000
Size of Run: 100,000
Construction/Materials: Injection-molded plastic, corrugated, 5 mm LED, AA battery pack
P-O-P Company: DUCO Technologies (electronics), Henderson, Nev.; Alliance/A Rock-Tenn Co. (design and manufacturing), Winston-Salem, N.C.