Countertop Displays/Mats

Client: Brooks Pharmacy, Warwick, R.I.
Comments: Prepaid phone cards are high-impulse items, so this countertop display puts them close to the checkout in an easy-to-shop display.
Introduction: January 2001
Size of Run: 680
Construction/Materials: 1/8-inch and 3/16-inch clear acrylic; four-color self-adhesive graphic
Distribution: New England states
P-O-P company: Custom Design Inc., North Kingstown, R.I.

Client: Eastman Kodak, Atlanta
Size of Run: 1,000
Producer: Diam POP Group, El Segundo, Calif.
Division: Semi-Permanent, Toys and Accessories: Film and Batteries
Comments: This unit shipped assembled and was designed to re-launch the 800 speed film. It used graphics to educate consumers about proper film selection.

Client: Puig USA, New York
Size of Run: 8,600
Producer: The Royal Promotion Group Inc., New York
Division: Temporary, Fragrances: Women's Perfumes
Comments: All of the elements in this display program were printed on matched silver foil to give them a more dimensional look and attract the attention of a younger audience. The banner, diptych and cubes were offered to give retailers a variety of display options.

Client: The Gillette Co., Boston
Size of Run: 2,000
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Toys and Accessories: Film and Batteries
Comments: Custom-blended color concentrates give this display its distinctive bright blue color. An attached battery cross-referencing guide educates consumers about different battery types and attempts to upsell them to the high-margin Duracell brands.

Client: Stern Fragrances Inc., New York
Size of Run: 2,000
Producer: The Royal Promotion Group Inc., New York
Division: Permanent, Fragrances: Men's and Women's Fragrances
Comments: The elliptical design of these displays mimics that of the Phat Farm fragrance bottle. The tester was placed on a cord to enable easy testing while also preventing theft.

Client: The Quaker Oats Co., Chicago
Size of Run: 3,000
Producer: Display Technologies/Cannon Equipment, College Point, N.Y.
Division: Permanent, Snack Products and Soft Drinks: Snacks, Cookies and Crackers
Comments: Designed to increase Quaker brand awareness in foodservice channels, this display features a high packout in a small footprint.

Client: Samsung Electronics, Ridgefield Park, N.J.
Size of Run: 1,000
Producer: Array Marketing Group, Los Angeles, Thomson-Leeds division
Division: Permanent, Entertainment: Movies, Tapes, Records, CDs
Comments: Showcasing Samsung's digital audio player, this display can be used on a countertop or hung on slatwall.

Products: Verizon's wireless products and services
Number of displays: 300 floor units, 200 counter units, 300 wall units
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
Distribution: Indirect Verizon sales channels
Introduction: April 2001
Duration: Permanent
Construction: Perforated metal
Display set-up: Retail staff or third-party installation company
The modular countertop display ships as a four-pod-wide unit but can also be used in single- or double-pod formats.

Products: Repair/replacement plumbing products
P-O-P companies: Smith WinchesterInc., Southfield, Mich.; Display Design & Sales Co., Philadelphia
Distribution: Hardware stores, do-it-yourself retail stores, home center chains
Introduction: September 2001
Duration: Semipermanent
Construction: Cardstock, gage sheet metal
Display set-up: Field staff
An identification catalog on a lectern-style Information Center ensures the customer locates the proper product.