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Countertop Displays/Mats

  • Brass Craft Countertop

    Products: Repair/replacement plumbing products
    P-O-P companies: Smith WinchesterInc., Southfield, Mich.; Display Design & Sales Co., Philadelphia
    Distribution: Hardware stores, do-it-yourself retail stores, home center chains
    Introduction: September 2001
    Duration: Semipermanent
    Construction: Cardstock, gage sheet metal
    Display set-up: Field staff
    An identification catalog on a lectern-style Information Center ensures the customer locates the proper product.
    Brass Craft Countertop
  • Scholastic Teacher's Pets Display

    Client: Scholastic Book Fairs, Lake Mary, Fla.
    Comments: Scholastic is testing these wire racks in its traveling book fairs for schools located in Texas and the southeastern United States. The racks merchandise "Teacher's Pets" plush toys that unzip to reveal books of trivia, jokes, games and puzzles.
    Introduction: Spring 2002
    Size of Run: 500
    Construction/Materials: Powder-coated wire, four-color graphics
    Distribution: Texas and southeastern U.S.
    P-O-P Company: Medallion, New York
    Scholastic Teacher's Pets Display
  • Oral-B Stages Countertop

    A drugstore PDQ display with the tagline "Bring the Fun of Disney to Brushing!" features both the Stages toothbrushes and toothpastes.
    Producer: Henschel-Steinau Inc., Englewood, N.J.
    Oral-B Stages Countertop
  • Evian MTV Awards Promo

    Client: Danone Waters of North America, Pasadena, Calif.
    Product Promoted: Evian bottled water
    Comments: This header for a case stacker of bottled water promotes a contest featuring a chance to win a trip to the MTV Movie Awards in 2002.
    Introduction: February 2002
    Size of Run: 10,000
    Distribution: C-stores and supermarkets nationwide
    Construction/Materials: Corrugated
    P-O-P Company: Artshouse Communications Inc., Toronto
    Evian MTV Awards Promo
  • GE Reveal Comparator

    GE updated its Comparator interactive display with a new version that demonstrates its Reveal light bulb. (The old display is to the right, while the new display is below.)
    Producer: Display Technologies, College Point, N.Y.
    GE Reveal Comparator
  • 180 Serpentine Rack

    Anheuser-Busch promotes its 180 energy drink with a variety of P-O-P materials such as this serpentine rack designed for on-premise placement on countertops. It features five-color labels and a gravity-feed structure.
    Producer: Display Technologies Inc., College Point, N.Y.
    180 Serpentine Rack
  • Advance Counter Display

    The Advance counter display holds 40 packs of cigarettes with each pack containing information comparing the cigarette's toxic smoke constituents to leading brands.
    Producer: Fitzmaurice, Lewis & Partners, Louisville (design); CorrFlex Display & Packaging, Erlanger, Ky. (production)
    Advance Counter Display
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