Countertop Displays/Mats

Products: Repair/replacement plumbing products
P-O-P companies: Smith WinchesterInc., Southfield, Mich.; Display Design & Sales Co., Philadelphia
Distribution: Hardware stores, do-it-yourself retail stores, home center chains
Introduction: September 2001
Duration: Semipermanent
Construction: Cardstock, gage sheet metal
Display set-up: Field staff
An identification catalog on a lectern-style Information Center ensures the customer locates the proper product.

Client: Scholastic Book Fairs, Lake Mary, Fla.
Comments: Scholastic is testing these wire racks in its traveling book fairs for schools located in Texas and the southeastern United States. The racks merchandise "Teacher's Pets" plush toys that unzip to reveal books of trivia, jokes, games and puzzles.
Introduction: Spring 2002
Size of Run: 500
Construction/Materials: Powder-coated wire, four-color graphics
Distribution: Texas and southeastern U.S.
P-O-P Company: Medallion, New York

A drugstore PDQ display with the tagline "Bring the Fun of Disney to Brushing!" features both the Stages toothbrushes and toothpastes.
Producer: Henschel-Steinau Inc., Englewood, N.J.

Client: Danone Waters of North America, Pasadena, Calif.
Product Promoted: Evian bottled water
Comments: This header for a case stacker of bottled water promotes a contest featuring a chance to win a trip to the MTV Movie Awards in 2002.
Introduction: February 2002
Size of Run: 10,000
Distribution: C-stores and supermarkets nationwide
Construction/Materials: Corrugated
P-O-P Company: Artshouse Communications Inc., Toronto

GE updated its Comparator interactive display with a new version that demonstrates its Reveal light bulb. (The old display is to the right, while the new display is below.)
Producer: Display Technologies, College Point, N.Y.

Anheuser-Busch promotes its 180 energy drink with a variety of P-O-P materials such as this serpentine rack designed for on-premise placement on countertops. It features five-color labels and a gravity-feed structure.
Producer: Display Technologies Inc., College Point, N.Y.

The Advance counter display holds 40 packs of cigarettes with each pack containing information comparing the cigarette's toxic smoke constituents to leading brands.
Producer: Fitzmaurice, Lewis & Partners, Louisville (design); CorrFlex Display & Packaging, Erlanger, Ky. (production)