Countertop Displays/Mats

Product: Revolution showerhead
Number of displays: 500, with two reorders
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Distribution: Wholesale, retail and hospitality accounts
Introduction: July 2001
Duration: Permanent
Construction: Black ABS base with screenprinted logo, 12-point tagstock graphic panel, motor
Display set-up: Retail staff
A battery-powered motor slowly rotates Moen's Revolution showerhead to illustrate the spinning and twisting of water that the product provides.

Client: Uvex Safety, Smithfield, R.I.
Size of Run: 2,000
Producer: Triangle Display Group, Philadelphia
Division: Temporary, Home and Garden: Home and Industrial Tools
Comments: The rotating unit allows each product to be displayed and sampled by the consumer. Foil "mirrors" let the consumer see how the glasses look. Bullet points on four graphic panels list features and benefits.

Client: Lego Systems Inc., Enfield, Conn.
Size of Run: 780
Producer: MBH Presentations Inc., South Plainfield, N.J.
Division: Temporary, Sales Promotion: National
Comments: This vacuum-formed countertop display served both as a display and a sweepstakes entry box for a contest exclusive to Toys "R" Us stores. The displays were featured on Lego "Harry Potter" endcaps for a 2-1/2 month period.

Client: Sony Corp., Park Ridge, N.J.
Division: Permanent, Entertainment: Home Entertainment
Producer: Taurus Display Corp., Cherry Hill, N.J.

Client: The Kellogg Co., Battle Creek, Mich.
Size of Run: 10,000
Producer: Frank Mayer & Associates, Grafton, Wis.
Division: Permanent, Services: Other Service Establishments
Comments: Kellogg's Foodservice Division improved upon prior cereal dispensing machines with this unit, which features fewer parts and easier disassembly for cleaning in dishwashers. Graphic inserts are easily updated.

Client: Fisher-Price, East Aurora, N.Y.
Size of Run: 750
Producer: Darko Inc., Twinsburg, Ohio
Division: Permanent, Toys and Accessories
Comments: This interactive display for Toys "R" Us demonstrates how the colt included with the toy set whinnies as members of the family come near. A sliding lever moves the girl close to the colt to trigger the response.

Products: Sealants and wood fillers
P-O-P companies: Packaging Corp. of America (house display), Cincinnati; St. Elizabeth Inc. (Easy Solutions rack), Little Falls, N.J.; K-Effs Inc. (putty rack), Columbus, Ohio; Marlin Wire (wood filler rack), Baltimore
Distribution: Hardware stores
Introduction: Spring 2001
Duration: Semipermanent and temporary
Construction: Wire, sheet metal, corrugated
Display set-up: Retail staff

Client: K'NEX Industries, Hatfield, Pa.
Size of Run: 500
Producer: Taurus Display Corp., Cherry Hill, N.J.
Division: Temporary, Toys and Accessories
Comments: K'NEX felt that the product packaging for its monster truck toy couldn't convey the size and complexity of the actual product, so this glorifier highlights a sample toy with complementary graphics and text.

Client: Johnson & Johnson Consumer Companies Inc., Skillman, N.J.
Comments: Clear trays were used on this countertop display to give the appearance that the products were floating over the graphic panel sealed to the tray bottom. The graphics and color scheme were chosen to emphasize that the skincare products are soy-based.
Introduction: May 2001
Size of Run: 8,000
Construction/Materials: Vacuum-formed polystyrene trays, four-color process printing, foamboard riser, acetate brochure pocket