Countertop Displays/Mats

Products: Sealants and wood fillers
P-O-P companies: Packaging Corp. of America (house display), Cincinnati; St. Elizabeth Inc. (Easy Solutions rack), Little Falls, N.J.; K-Effs Inc. (putty rack), Columbus, Ohio; Marlin Wire (wood filler rack), Baltimore
Distribution: Hardware stores
Introduction: Spring 2001
Duration: Semipermanent and temporary
Construction: Wire, sheet metal, corrugated
Display set-up: Retail staff

Client: K'NEX Industries, Hatfield, Pa.
Size of Run: 500
Producer: Taurus Display Corp., Cherry Hill, N.J.
Division: Temporary, Toys and Accessories
Comments: K'NEX felt that the product packaging for its monster truck toy couldn't convey the size and complexity of the actual product, so this glorifier highlights a sample toy with complementary graphics and text.

Client: Johnson & Johnson Consumer Companies Inc., Skillman, N.J.
Comments: Clear trays were used on this countertop display to give the appearance that the products were floating over the graphic panel sealed to the tray bottom. The graphics and color scheme were chosen to emphasize that the skincare products are soy-based.
Introduction: May 2001
Size of Run: 8,000
Construction/Materials: Vacuum-formed polystyrene trays, four-color process printing, foamboard riser, acetate brochure pocket

Client: Pepsi-Cola Co., Purchase, N.Y.
Size of Run: 5,000
Producer: The Display Connection Inc., Moonachie, N.J.
Division: Semi-Permanent, Snacks and Soft Drinks
Comments: This counter display is very compact, requires no set-up and is well-suited for a convenience store or trendy bar. The labeled recess can be used as a penny tray.

Client: The Kellogg Co., Battle Creek, Mich.
Size of Run: 1,000
Producer: Visual Marketing Inc., Chicago
Division: Permanent, Services: Quick Service Restaurants
Comments: Injection-molded star-shaped trays merchandise six packages per row in a square foot of counter space. Restocking is easy as packages snap into holders and are held securely as the trays are rotated.

Client: The Gillette Co. -- Braun Division, Boston
Division: Permanent, Health Care: Dentifrices, Mouthwash and Oral Care Implements
Producer: Kendal King, Kansas City, Kan.

Client: Mustela, Waukegan, Ill.
Size of Run: 150
Producer: Lingo Manufacturing Co., Florence, Ky.
Division: Permanent, Health Care: Personal Hygiene
Comments: Mustela discovered more than 30% of their prior display programs had been damaged in freight, so this unit was constructed of durable steel and acrylic. Placing the literature pocket in the base helped to maintain the display's small footprint.

Client: Kose America Inc., New York
Size of Run: 100
Producer: The Royal Promotion Group Inc., New York
Division: Permanent, Cosmetics: Single Product Line
Comments: Bright red, laser-cut acrylic helped to define the new cosmetic line's youthful, playful image. The glorifiers were designed to introduce the product at retail prior to rollout of tester displays.

Product: Portable CD player/controller
Number of displays: 50
P-O-P company: Display Network Inc., St Charles, Ill.
Distribution: Small specialty music stores
Introduction: April 2001
Duration: Semipermanent
Construction: Styrene, plexiglass
Display set-up: Retail staff or company sales representatives
Superscope is using a countertop display with a working model of its new CD player/controller, allowing customers to try out the specialized features.

Client: Elizabeth Arden, Stamford, Conn.
Size of Run: 3,000
Producer: Mechtronics, White Plains, N.Y.
Division: Permanent, Cosmetics: Testers
Comments: This modular, flexible merchandising program was updated to introduce various products throughout the year in a cost-efficient manner.