Countertop Displays/Mats

Client: Wilson Sporting Goods Co., Chicago
Products Promoted: Inflatable product line
Comments: These glorifiers were designed to allow customers to touch the products while securing them to prevent theft. The displays feature the same taglines used in advertising campaigns to create an integrated marketing program.
Introduction: November 2000
Size of Run: 2,000
Construction/Materials: Laser-cut powder-coated sheet metal and wire; silkscreened and laser-cut acrylic; laminated particleboard

Client: Acushnet Co., Fairhaven, Mass.
Products Promoted: Titleist golf balls
Comments: The use of real wood in light and dark finishes complements the upscale, elegant image of the product.
Introduction: September 2000 and April 2001
Size of Run: 2,800
Construction/Materials: Wood, wire, metal
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Product: Energizer keyless-entry batteries
Number of displays: 1,500
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
Distribution: Wal-Mart tire and lube centers
Introduction: July 2001
Duration: Semipermanent
Construction: Vacuum-formed styrene
Display set-up: Retail staff
The display for Energizer's new line of keyless entry batteries uses the shape of an automobile keyless-entry remote to attract attention and project the purpose for the batteries.

Client: Nike Inc., Beaverton, Ore.
Products Promoted: Nike/Marchon eyewear
Comments: This fixture was designed to introduce a new line to more upscale eyeglass shops rather than sports retailers. The design strives to subtly communicate the Nike personality with the use of logos and the visuals of Tiger Woods.
Introduction: February 2001
Size of Run: 6,000
Construction/Materials: Aluminum, powder-coated steel, frosted and clear plastics, injection-molded peg panel
P-O-P Company: Design Display Group Inc., Carlstadt, N.J.

Client: Acushnet Co., Fairhaven, Mass.
Products Promoted: FootJoy Rain Grip golf gloves
Comments: The curved shape of this corrugated display provides a sleek appearance while remaining cost effective.
Introduction: June 2001
Size of Run: 2,000
Construction/Materials: E-flute corrugated tray (one color plus varnish); B-flute header with spot litho label
P-O-P Company: Triangle Display Group, Philadelphia

This dual-based countertop unit provides a high-tech look to help communicate the advanced technology of the NXT golf ball series. A clear upper tray puts visual emphasis on the NXT packaging and the product itself.
Producer: Marketing Solutions Inc., Chicago

Products: Digital cameras
Number of displays: More than 10,000 of each component
P-O-P company: Graphic Solutions, New York
Distribution: Camera specialty stores, office supply stores
Introduction: August 2001
Duration: Semipermanent
Construction: Corrugated, styrene (counter units)
Display set-up: Retail staff and company sales representatives
All of the in-store P-O-P that promotes the Only Sony campaign provides customers with the features and benefits of each line of digital still cameras.

Client: Tubbs Snowshoe Co., Stowe, Vt.
Products Promoted: Womens' snow shoes
Comments: Simple wire frame construction with an interchangeable vinyl backer on this countertop display highlights womens' snow shoes and can also accommodate other SKUs in the Tubbs line.
Introduction: October 2001
Size of Run: 200
Construction/Materials: Slotted, white vinyl backer; wire frame; custom domed label
P-O-P Company: Concept Designs, Mountain View, Calif.

Client: Benetton Sportsystem USA, Bordentown, N.J.
Products Promoted: Rollerblade boot liners
Comments: Used on countertops or slatwall, these displays were designed to increase brand awareness of Rollerblade's Progressive Fit System and boot liners.
Introduction: May 2001
Size of Run: 1,500
Construction/Materials: 50%-pt. PETG, four-color screen printing
P-O-P Companies: Planet Propaganda (graphics), Madison, Wis.; Rapid Display (manufacturing), Chicago and Union City, Calif.

Retail Category: Liquor Stores
Display Type: Counter Displays - Permanent
Client: Bacardi-Martini USA Inc.
Producer: Creations at Dallas, Dallas
Size of Run: 2,030
Comments: Flex gold ABS plastic simulates a brushed gold look on this countertop display for 750 ml and liter bottles.