Countertop Displays/Mats

GE updated its Comparator interactive display with a new version that demonstrates its Reveal light bulb. (The old display is to the right, while the new display is below.)
Producer: Display Technologies, College Point, N.Y.

Anheuser-Busch promotes its 180 energy drink with a variety of P-O-P materials such as this serpentine rack designed for on-premise placement on countertops. It features five-color labels and a gravity-feed structure.
Producer: Display Technologies Inc., College Point, N.Y.

The Advance counter display holds 40 packs of cigarettes with each pack containing information comparing the cigarette's toxic smoke constituents to leading brands.
Producer: Fitzmaurice, Lewis & Partners, Louisville (design); CorrFlex Display & Packaging, Erlanger, Ky. (production)

This poster and display box are being used to draw attention to Silly CDs collector cards from Silly Productions.
Producer: Outlook Graphics Corp., Neenah, Wis.

Client: Wilson Sporting Goods Co., Chicago
Products Promoted: Inflatable product line
Comments: These glorifiers were designed to allow customers to touch the products while securing them to prevent theft. The displays feature the same taglines used in advertising campaigns to create an integrated marketing program.
Introduction: November 2000
Size of Run: 2,000
Construction/Materials: Laser-cut powder-coated sheet metal and wire; silkscreened and laser-cut acrylic; laminated particleboard

Client: Acushnet Co., Fairhaven, Mass.
Products Promoted: Titleist golf balls
Comments: The use of real wood in light and dark finishes complements the upscale, elegant image of the product.
Introduction: September 2000 and April 2001
Size of Run: 2,800
Construction/Materials: Wood, wire, metal
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Product: Energizer keyless-entry batteries
Number of displays: 1,500
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
Distribution: Wal-Mart tire and lube centers
Introduction: July 2001
Duration: Semipermanent
Construction: Vacuum-formed styrene
Display set-up: Retail staff
The display for Energizer's new line of keyless entry batteries uses the shape of an automobile keyless-entry remote to attract attention and project the purpose for the batteries.

Client: Nike Inc., Beaverton, Ore.
Products Promoted: Nike/Marchon eyewear
Comments: This fixture was designed to introduce a new line to more upscale eyeglass shops rather than sports retailers. The design strives to subtly communicate the Nike personality with the use of logos and the visuals of Tiger Woods.
Introduction: February 2001
Size of Run: 6,000
Construction/Materials: Aluminum, powder-coated steel, frosted and clear plastics, injection-molded peg panel
P-O-P Company: Design Display Group Inc., Carlstadt, N.J.

Client: Acushnet Co., Fairhaven, Mass.
Products Promoted: FootJoy Rain Grip golf gloves
Comments: The curved shape of this corrugated display provides a sleek appearance while remaining cost effective.
Introduction: June 2001
Size of Run: 2,000
Construction/Materials: E-flute corrugated tray (one color plus varnish); B-flute header with spot litho label
P-O-P Company: Triangle Display Group, Philadelphia

This dual-based countertop unit provides a high-tech look to help communicate the advanced technology of the NXT golf ball series. A clear upper tray puts visual emphasis on the NXT packaging and the product itself.
Producer: Marketing Solutions Inc., Chicago