Countertop Displays/Mats

Product: Energizer keyless-entry batteries
Number of displays: 1,500
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
Distribution: Wal-Mart tire and lube centers
Introduction: July 2001
Duration: Semipermanent
Construction: Vacuum-formed styrene
Display set-up: Retail staff
The display for Energizer's new line of keyless entry batteries uses the shape of an automobile keyless-entry remote to attract attention and project the purpose for the batteries.

Client: Nike Inc., Beaverton, Ore.
Products Promoted: Nike/Marchon eyewear
Comments: This fixture was designed to introduce a new line to more upscale eyeglass shops rather than sports retailers. The design strives to subtly communicate the Nike personality with the use of logos and the visuals of Tiger Woods.
Introduction: February 2001
Size of Run: 6,000
Construction/Materials: Aluminum, powder-coated steel, frosted and clear plastics, injection-molded peg panel
P-O-P Company: Design Display Group Inc., Carlstadt, N.J.

Client: Acushnet Co., Fairhaven, Mass.
Products Promoted: FootJoy Rain Grip golf gloves
Comments: The curved shape of this corrugated display provides a sleek appearance while remaining cost effective.
Introduction: June 2001
Size of Run: 2,000
Construction/Materials: E-flute corrugated tray (one color plus varnish); B-flute header with spot litho label
P-O-P Company: Triangle Display Group, Philadelphia

Retail Category: Department Store/Specialty Stores
Display Type: Counter Displays - Permanent
Client: Niji Collection Eyewear by Nikon Inc.
Producer: Top Down Merchandising/Spectrum Display, Riverside, R.I.
Size of Run: 500
Comments: Pearlescent styrene gives this display the light, wispy look Niji wanted, while an acrylic mirror set at an appropriate angle allows the consumer to view the eyewear without leaving the display.

Retail Category: Specialty Shops/Services
Display Type: Counter Displays Permanent
Client: LP Music Group
Producer: Triangle Display Group, Philadelphia
Size of Run: 2,000
Comments: Designed for both music stores and specialty children's retailers, this countertop display features bright colors and bold, playful graphics that invite children to stop and try the products.

Retail Category: Consumer Electronics/Entertainment
Display Type: Counter Displays - Permanent
Client: Panasonic Corp.
Producer: Design Display Group Inc., Carlstadt, N.J.
Size of Run: 500
Comments: This countertop display showcases an MP3 and AAC (Advanced Audio Coding) player. A security bracket prevents theft without interfering with any of the unit's controls.

Retail Category: Mass Merchants
Display Type: In-line, Gondola or On-shelf Displays
Client: LeapFrog
Producer: Design Phase Inc., Northbrook, Ill.
Size of Run: 15,000
Comments: This countertop display consolidates all LeapPad books by category to provide a retail destination point and help customers shop by targeted age groups. The display helped LeapFrog gain incremental retail space while ensuring the books did not get lost or mixed in with other products.