Countertop Displays/Mats

Client: Acushnet Co., Fairhaven, Mass.
Products Promoted: Titleist golf balls
Comments: The use of real wood in light and dark finishes complements the upscale, elegant image of the product.
Introduction: September 2000 and April 2001
Size of Run: 2,800
Construction/Materials: Wood, wire, metal
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Retail Category: Home Centers & Hardware Stores
Display Type: Counter Displays - Permanent
Client: Moen Inc.
Producer: Harbor Industries Inc., Grand Haven, Mich.
Size of Run: 250
Comments: High-end in appearance and educational, the Moen display explains the Moen water filtration system and how it can be integrated into standard plumbing. The display also features a filter life indicator that tells when it's time to change the filter.

Client: Marine Optical, S. Easton, Mass.
Products Promoted: Gant Eyewear
Objective: The client wanted to achieve brand recognition in a highly competitive marketplace by creating a display that would appeal to many retailers and show the eyewear. The Gant Four-Piece display has a small enough footprint that it can be placed in a window, in a glass counter or on top of a counter.
Introduction: October 2000

Retail Category: Home Centers & Hardware Stores
Display Type: Counter Displays -Temporary
Client: The Stanley Works
Producer: The Stanley Works, New Britain, Conn.
Size of Run: 500
Comments: Finding its way onto cramped hardware store counters, this display utilized a bold, simple look that conveyed the strong Stanley brand image. Featuring a small footprint, the display is tight and sturdy.

Retail Category: Supermarket/Grocery: Food Items
Display Type: Counter Displays - Temporary
Client: Nabisco Biscuit & Snack Co.
Producer: DIAM POP Group, Sussex, N.J.
Size of Run: 7,500
Comments: This temporary display supported the launch of Planters single-serve snack items with collectible NASCAR packaging. The displays, which assembled in less than 2 minutes, shipped flat so sales representatives could carry them in their vehicles.

Retail Category: Department Store/Specialty Stores
Display Type: Counter Displays - Permanent
Client: Niji Collection Eyewear by Nikon Inc.
Producer: Top Down Merchandising/Spectrum Display, Riverside, R.I.
Size of Run: 500
Comments: Pearlescent styrene gives this display the light, wispy look Niji wanted, while an acrylic mirror set at an appropriate angle allows the consumer to view the eyewear without leaving the display.

Retail Category: Specialty Shops/Services
Display Type: Counter Displays Permanent
Client: LP Music Group
Producer: Triangle Display Group, Philadelphia
Size of Run: 2,000
Comments: Designed for both music stores and specialty children's retailers, this countertop display features bright colors and bold, playful graphics that invite children to stop and try the products.

Retail Category: Consumer Electronics/Entertainment
Display Type: Counter Displays - Permanent
Client: Panasonic Corp.
Producer: Design Display Group Inc., Carlstadt, N.J.
Size of Run: 500
Comments: This countertop display showcases an MP3 and AAC (Advanced Audio Coding) player. A security bracket prevents theft without interfering with any of the unit's controls.

Retail Category: Mass Merchants
Display Type: In-line, Gondola or On-shelf Displays
Client: LeapFrog
Producer: Design Phase Inc., Northbrook, Ill.
Size of Run: 15,000
Comments: This countertop display consolidates all LeapPad books by category to provide a retail destination point and help customers shop by targeted age groups. The display helped LeapFrog gain incremental retail space while ensuring the books did not get lost or mixed in with other products.