Countertop Displays/Mats

Client: Benetton Sportsystem USA, Bordentown, N.J.
Products Promoted: Rollerblade boot liners
Comments: Used on countertops or slatwall, these displays were designed to increase brand awareness of Rollerblade's Progressive Fit System and boot liners.
Introduction: May 2001
Size of Run: 1,500
Construction/Materials: 50%-pt. PETG, four-color screen printing
P-O-P Companies: Planet Propaganda (graphics), Madison, Wis.; Rapid Display (manufacturing), Chicago and Union City, Calif.

Retail Category: Liquor Stores
Display Type: Counter Displays - Permanent
Client: Bacardi-Martini USA Inc.
Producer: Creations at Dallas, Dallas
Size of Run: 2,030
Comments: Flex gold ABS plastic simulates a brushed gold look on this countertop display for 750 ml and liter bottles.

Retail Category: Drugstores/Health Stores
Display Type: Counter Displays - Permanent
Client: General Nutrition Corp.
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 4,200
Comments: Before this unit was produced, most customers weren't aware that GNC sold energy-enhancing products. Since its introduction, customers have been questioning store personnel about the products, which has spurred increased sales and prevented the category from being discontinued.

Retail Category: Mass Merchants
Display Type: Counter Displays - Permanent
Client: Callenan International
Producer: Array Marketing Group, Los Angeles, Thomson-Leeds Division
Size of Run: 1,250
Comments: Rotating 360 degrees, this display has 60 different facings of product with 180 pieces stored in the back. The display reduced the need for back stocking and keeps the product in constant view.

Retail Category: Home Centers & Hardware Stores
Display Type: Counter Displays - Permanent
Client: Moen Inc.
Producer: Harbor Industries Inc., Grand Haven, Mich.
Size of Run: 250
Comments: High-end in appearance and educational, the Moen display explains the Moen water filtration system and how it can be integrated into standard plumbing. The display also features a filter life indicator that tells when it's time to change the filter.

Client: Marine Optical, S. Easton, Mass.
Products Promoted: Gant Eyewear
Objective: The client wanted to achieve brand recognition in a highly competitive marketplace by creating a display that would appeal to many retailers and show the eyewear. The Gant Four-Piece display has a small enough footprint that it can be placed in a window, in a glass counter or on top of a counter.
Introduction: October 2000

Retail Category: Home Centers & Hardware Stores
Display Type: Counter Displays -Temporary
Client: The Stanley Works
Producer: The Stanley Works, New Britain, Conn.
Size of Run: 500
Comments: Finding its way onto cramped hardware store counters, this display utilized a bold, simple look that conveyed the strong Stanley brand image. Featuring a small footprint, the display is tight and sturdy.

Retail Category: Supermarket/Grocery: Food Items
Display Type: Counter Displays - Temporary
Client: Nabisco Biscuit & Snack Co.
Producer: DIAM POP Group, Sussex, N.J.
Size of Run: 7,500
Comments: This temporary display supported the launch of Planters single-serve snack items with collectible NASCAR packaging. The displays, which assembled in less than 2 minutes, shipped flat so sales representatives could carry them in their vehicles.