Countertop Displays/Mats

Client: Stern Fragrances Inc., New York
Size of Run: 2,000
Producer: The Royal Promotion Group Inc., New York
Division: Permanent, Fragrances: Men's and Women's Fragrances
Comments: The elliptical design of these displays mimics that of the Phat Farm fragrance bottle. The tester was placed on a cord to enable easy testing while also preventing theft.

Client: The Quaker Oats Co., Chicago
Size of Run: 3,000
Producer: Display Technologies/Cannon Equipment, College Point, N.Y.
Division: Permanent, Snack Products and Soft Drinks: Snacks, Cookies and Crackers
Comments: Designed to increase Quaker brand awareness in foodservice channels, this display features a high packout in a small footprint.

Client: Samsung Electronics, Ridgefield Park, N.J.
Size of Run: 1,000
Producer: Array Marketing Group, Los Angeles, Thomson-Leeds division
Division: Permanent, Entertainment: Movies, Tapes, Records, CDs
Comments: Showcasing Samsung's digital audio player, this display can be used on a countertop or hung on slatwall.

Product: Wrist computers
Number of display: 1,500 (500 in U.S.)
P-O-P company: Innerpoint, Rauma, Finland
Distribution: Specialty and sporting goods stores
Introduction: September 2001
Duration: Semipermanent
Construction: Aluminum, steel, glass
Display set-up: Retail staff and company sales representatives
A floorstand and two countertop displays showcase the new line of Suunto wrist computers from Finland. The displays feature LED lights on each side of the watch samples to draw more attention to them.

Client: Ricola, Morris Plains, N.J.
Size of Run: 5,000
Producer: Taurus Display Corp., Cherry Hill, N.J.
Division: Semi-Permanent, Snack Products and Soft Drinks: Candy, Gum and Mints
Comments: This wire and poly-styrene display was engineered to fit within the tight space constraints of c-stores. Die-cut Matterhorns reinforce the brand's image of freshness and the great outdoors.

Products: Sealants and wood fillers
P-O-P companies: Packaging Corp. of America (house display), Cincinnati; St. Elizabeth Inc. (Easy Solutions rack), Little Falls, N.J.; K-Effs Inc. (putty rack), Columbus, Ohio; Marlin Wire (wood filler rack), Baltimore
Distribution: Hardware stores
Introduction: Spring 2001
Duration: Semipermanent and temporary
Construction: Wire, sheet metal, corrugated
Display set-up: Retail staff

Client: Lancome - USA, New York
Size of Run: 2,585
Producer: Diam POP Group, El Segundo, Calif.
Division: Semi-Permanent, Cosmetics: Testers
Comments: Stepped product platforms provide easy access to products, which seem to float over the acrylic base of this display.

Product: Revolution showerhead
Number of displays: 500, with two reorders
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Distribution: Wholesale, retail and hospitality accounts
Introduction: July 2001
Duration: Permanent
Construction: Black ABS base with screenprinted logo, 12-point tagstock graphic panel, motor
Display set-up: Retail staff
A battery-powered motor slowly rotates Moen's Revolution showerhead to illustrate the spinning and twisting of water that the product provides.

Client: Uvex Safety, Smithfield, R.I.
Size of Run: 2,000
Producer: Triangle Display Group, Philadelphia
Division: Temporary, Home and Garden: Home and Industrial Tools
Comments: The rotating unit allows each product to be displayed and sampled by the consumer. Foil "mirrors" let the consumer see how the glasses look. Bullet points on four graphic panels list features and benefits.