Countertop Displays/Mats

Product: Pentium 4 processor
Number of displays: 3,000
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Distribution: Electronics and computer stores
Introduction: June 2001
Duration: Semipermanent
Construction: Sintra board, PETG plastic, vinyl, aluminum
Display set-up: Company merchandisers

Product: All-natural teas
Number of displays: 1,000 bamboo display shippers
Distribution: Natural food stores, foodservice venues
Introduction: January 2002
Duration: Semipermanent
Construction: Bamboo
Display set-up: Retail staff
A wooden tea chest that displays individual Numi tea bags and a card describing the teas is used in foodservice venues.

Client: Heeling Sports Limited, Carrollton, Texas
Introduction: November 2001
Size of run: 1,000
Distribution: Sporting goods stores nationwide
Comments: Slatwall displays highlight the wheels embedded in the heels of Heelys skate shoes.
P-O-P company: Miramar Designs Ltd., Ft. Worth, Texas

Product: Serengeti sunglasses
Number of displays: 1,000
P-O-P company: Kendal King, Kansas City, Kan.
Distribution: Optical specialty stores nationwide
Introduction: February 2002
Duration: Permanent
Construction: Wood frame with metal accents, acrylic header and trays, screenprinted logo
Display set-up: Retail staff
This countertop display for Serengeti sunglasses from Bushnell reflects the product's elegance while supporting its new logo and brand positioning.

Client: Schieffelin & Somerset, New York
Introduction: February 2002
Distribution: Restaurants and retail accounts
Size of Run: 300
Construction/Materials: Stained and lacquered hardwood base, six engraved product plates, brass handles
P-O-P company: Flair Inc., Bronx, N.Y.
Comments: This back-bar and retail display consolidates Schieffelin & Somerset's six classic malts in one convenient display.

Client: Remy Amerique Inc., New York
Introduction: March 2002
Distribution: Off-premise accounts nationwide
Size of Run: 1,300
Construction/Materials: Clear, frosted and black acrylic; screenprinted logos
P-O-P company: Applied Merchandising Concepts, New Rochelle, N.Y.
Comments: This off-premise countertop unit merchandises a variety of sizes of Remy Martin and Remy Red. Individual front name plates provide planogram flexibility.