Countertop Displays/Mats

Product: NikkiStiks magnetic signs
Number of displays: 1,000 +
P-O-P company: Corrugated Container Corp., Roanoke, Va.
Distribution: Automotive stores and home centers
Introduction: September 2001
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
eForay's line of NikkiStiks magnetic tool signs, which help identify the contents of each drawer in a metal toolbox, are showcased in countertop displays that use colorful tool icons to attract attention.

Client: Hollywood Entertainment, Wilsonville, Ore.
Introduction: October 2001
Size of run: 8,000
Construction/Materials: Die-cut, E-flute corrugated; hooks, litho printing
Comments: Hollywood promoted its gift cards during the holidays with this temporary countertop display.
P-O-P company: Rapid Displays, Chicago and Union City, Calif.

Client: Brown Shoe Co., St. Louis
Introduction: December 2001
Size of run: 250
Construction/Materials: Powder-coated steel and acrylic
Comments: Brown Shoe Co. promotes its LifeStride brand with this display system designed for department stores and another larger system designed for independent shoe stores.
P-O-P company: Hampton Lane, Glendale, Calif.

Client: Schieffelin & Somerset, New York
Introduction: February 2002
Distribution: Restaurants and retail accounts
Size of Run: 300
Construction/Materials: Stained and lacquered hardwood base, six engraved product plates, brass handles
P-O-P company: Flair Inc., Bronx, N.Y.
Comments: This back-bar and retail display consolidates Schieffelin & Somerset's six classic malts in one convenient display.

Client: Remy Amerique Inc., New York
Introduction: March 2002
Distribution: Off-premise accounts nationwide
Size of Run: 1,300
Construction/Materials: Clear, frosted and black acrylic; screenprinted logos
P-O-P company: Applied Merchandising Concepts, New Rochelle, N.Y.
Comments: This off-premise countertop unit merchandises a variety of sizes of Remy Martin and Remy Red. Individual front name plates provide planogram flexibility.

Product: Serengeti sunglasses
Number of displays: 1,000
P-O-P company: Kendal King, Kansas City, Kan.
Distribution: Optical specialty stores nationwide
Introduction: February 2002
Duration: Permanent
Construction: Wood frame with metal accents, acrylic header and trays, screenprinted logo
Display set-up: Retail staff
This countertop display for Serengeti sunglasses from Bushnell reflects the product's elegance while supporting its new logo and brand positioning.

Product: Wrist computers
Number of display: 1,500 (500 in U.S.)
P-O-P company: Innerpoint, Rauma, Finland
Distribution: Specialty and sporting goods stores
Introduction: September 2001
Duration: Semipermanent
Construction: Aluminum, steel, glass
Display set-up: Retail staff and company sales representatives
A floorstand and two countertop displays showcase the new line of Suunto wrist computers from Finland. The displays feature LED lights on each side of the watch samples to draw more attention to them.

Client: Ricola, Morris Plains, N.J.
Size of Run: 5,000
Producer: Taurus Display Corp., Cherry Hill, N.J.
Division: Semi-Permanent, Snack Products and Soft Drinks: Candy, Gum and Mints
Comments: This wire and poly-styrene display was engineered to fit within the tight space constraints of c-stores. Die-cut Matterhorns reinforce the brand's image of freshness and the great outdoors.