Countertop Displays/Mats

Client: Skechers USA, Manhattan Beach, Calif.
Introduction: March 2002
Size of run: 300
Construction/Materials: Pewter frame, easel back, four-color printing
Comments: These compact, easel-backed picture frames promote Michelle K shoes with lifestyle imagery.
P-O-P company: JAM Enterprises, North Hollywood, Calif.

The 36-count counter display can also be used as an inline display in candy aisles.
Producer: Gamon International, Elk Grove Village, Ill.

Product: ABB sports nutrition drinks
Number of displays: 1,500
P-O-P company: Concept Designs Inc., Monrovia, Calif.
Distribution: Gyms
Introduction: March 2002
Duration: Permanent
Construction: Metal, plastic, cardstock
Display set-up: Gym staff
This countertop display promotes American Body Building's line of energy drinks in gyms by highlighting a different drink each month.

Product: All-natural teas
Number of displays: 1,000 bamboo display shippers
Distribution: Natural food stores, foodservice venues
Introduction: January 2002
Duration: Semipermanent
Construction: Bamboo
Display set-up: Retail staff
The 8-box and 12-box display racks for walls and counters are used in cafes and coffee houses.

Product: Pentium 4 processor
Number of displays: 3,000
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Distribution: Electronics and computer stores
Introduction: June 2001
Duration: Semipermanent
Construction: Sintra board, PETG plastic, vinyl, aluminum
Display set-up: Company merchandisers

Product: All-natural teas
Number of displays: 1,000 bamboo display shippers
Distribution: Natural food stores, foodservice venues
Introduction: January 2002
Duration: Semipermanent
Construction: Bamboo
Display set-up: Retail staff
A wooden tea chest that displays individual Numi tea bags and a card describing the teas is used in foodservice venues.