Countertop Displays/Mats

Product: Pentium 4 processor
Number of displays: 3,000
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Distribution: Electronics and computer stores
Introduction: June 2001
Duration: Semipermanent
Construction: Sintra board, PETG plastic, vinyl, aluminum
Display set-up: Company merchandisers

Product: All-natural teas
Number of displays: 1,000 bamboo display shippers
Distribution: Natural food stores, foodservice venues
Introduction: January 2002
Duration: Semipermanent
Construction: Bamboo
Display set-up: Retail staff
A wooden tea chest that displays individual Numi tea bags and a card describing the teas is used in foodservice venues.

Client: Heeling Sports Limited, Carrollton, Texas
Introduction: November 2001
Size of run: 1,000
Distribution: Sporting goods stores nationwide
Comments: Slatwall displays highlight the wheels embedded in the heels of Heelys skate shoes.
P-O-P company: Miramar Designs Ltd., Ft. Worth, Texas

Product: NikkiStiks magnetic signs
Number of displays: 1,000 +
P-O-P company: Corrugated Container Corp., Roanoke, Va.
Distribution: Automotive stores and home centers
Introduction: September 2001
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
eForay's line of NikkiStiks magnetic tool signs, which help identify the contents of each drawer in a metal toolbox, are showcased in countertop displays that use colorful tool icons to attract attention.

Client: Hollywood Entertainment, Wilsonville, Ore.
Introduction: October 2001
Size of run: 8,000
Construction/Materials: Die-cut, E-flute corrugated; hooks, litho printing
Comments: Hollywood promoted its gift cards during the holidays with this temporary countertop display.
P-O-P company: Rapid Displays, Chicago and Union City, Calif.

Client: Brown Shoe Co., St. Louis
Introduction: December 2001
Size of run: 250
Construction/Materials: Powder-coated steel and acrylic
Comments: Brown Shoe Co. promotes its LifeStride brand with this display system designed for department stores and another larger system designed for independent shoe stores.
P-O-P company: Hampton Lane, Glendale, Calif.