Countertop Displays/Mats

Semipermanent displays for KOOL cigarettes feature flashing lights to create excitement about the brand and its new packaging.
Producer: Rapid Displays, Chicago and Union City, Calif.

Product: Wireless phones with interchangeable faceplates
Number of displays: 600
P-O-P company: Concept Designs Inc., Mountain View, Calif.
Introduction: May 2002
Duration: Semipermanent
Construction: Steel, PETG, screenprinted styrene
Display set-up: Retail staff
Sony Ericsson has introduced three countertop displays to showcase its newTGO wireless phone and interchangeable faceplates.

Client: Nike Inc., Beaverton, Ore.
Producer: Cormark, Elk Grove Village, Ill.
Comments: Nike's Techlab displays feature sample watches mounted on the sides to enable consumers to try on the watches while maintaining product security. Translucent tops allow over-head lighting to filter into the case and illuminate the product.

Client: The Integer Group, Golden, Colo.
Producer: Array Marketing Group, Los Angeles, KCS Industries division
Comments: A full-size, vacuum-formed helmet features LED graphics of moving eyes and a text message to add motion and attract attention in sports bars.

Award: Gold, Technical Contest
Client: Wilson Sporting Goods, Chicago
Producer: Display Network, St. Charles, Ill.
Comments: An electronic sensor and LED readout enables consumers to test the shock-absorbing properties of Wilson's tennis racket against other competing rackets.

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: CorrFlex Display & Packaging, Winston-Salem, N.C.
Comments: Distortion printing and vacuum-formed styrene give this countertop display dimensionality to stand out in crowded retail environments.

Client: Procter & Gamble Co., Cincinnati
Producer: Henschel-Steinau Inc., Englewood, N.J.
Comments: Small demonstration mirrors on this shelf display allow customers to simulate "before" and "after" views of how their own teeth would look after using the product.

Product: All-natural teas
Number of displays: 1,000 bamboo display shippers
Distribution: Natural food stores, foodservice venues
Introduction: January 2002
Duration: Semipermanent
Construction: Bamboo
Display set-up: Retail staff
A wooden tea chest that displays individual Numi tea bags and a card describing the teas is used in foodservice venues.