Countertop Displays/Mats

Retail Category: Mass Merchants
Display Type: Counter: Temporary
Client: Maybelline, New York
Producer: Promotional Development Inc., Brooklyn, N.Y.
Size of Run: 18,000
Comments: This vacuum-formed display earned 100% sell through and generated a high level of reorders, making the Wetshine Lip launch one of the best for Maybelline in 2002.

Semipermanent displays for KOOL cigarettes feature flashing lights to create excitement about the brand and its new packaging.
Producer: Rapid Displays, Chicago and Union City, Calif.

Product: Wireless phones with interchangeable faceplates
Number of displays: 600
P-O-P company: Concept Designs Inc., Mountain View, Calif.
Introduction: May 2002
Duration: Semipermanent
Construction: Steel, PETG, screenprinted styrene
Display set-up: Retail staff
Sony Ericsson has introduced three countertop displays to showcase its newTGO wireless phone and interchangeable faceplates.

Product: Wine
Number of displays: 4,000 case cards, 7,700 shelf talkers
P-O-P company: CCM, New York
Distribution: Supermarkets, club stores, independent retailers
Introduction: March, June 2002
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Recent promotions from Jacob's Creek included shelf talkers holding a booklet with a sweepstakes entry form to win a 10-day trip to the Australian Outback.

Client: The Integer Group, Golden, Colo.
Producer: Array Marketing Group, Los Angeles, KCS Industries division
Comments: A full-size, vacuum-formed helmet features LED graphics of moving eyes and a text message to add motion and attract attention in sports bars.

Award: Gold, Technical Contest
Client: Wilson Sporting Goods, Chicago
Producer: Display Network, St. Charles, Ill.
Comments: An electronic sensor and LED readout enables consumers to test the shock-absorbing properties of Wilson's tennis racket against other competing rackets.

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: CorrFlex Display & Packaging, Winston-Salem, N.C.
Comments: Distortion printing and vacuum-formed styrene give this countertop display dimensionality to stand out in crowded retail environments.

Client: Procter & Gamble Co., Cincinnati
Producer: Henschel-Steinau Inc., Englewood, N.J.
Comments: Small demonstration mirrors on this shelf display allow customers to simulate "before" and "after" views of how their own teeth would look after using the product.