Countertop Displays/Mats

Client: Federal-Mogul Corp., Southfield, Mich.
Product: Car headlamps
Size of run: 2,000
Distribution: Automotive, mass merchants
Introduction: September 2002
Duration: Temporary
Construction/Materials: Litho-mounted corrugated
Dimensions (H x W x D): 24" x 12" x 12"
Weight: 8 pounds
Producer: Visual Marketing Inc., Chicago

Retail Category: C-stores
Display Type: Counter: Temporary
Client: Brown & Williamson Tobacco Corp., Louisville, Ky.
Producer: Neff Packaging Solutions, Dayton, Ohio
Size of Run: 90,000
Comments: A flip-top lid and the use of .024 SBS helped this lighter display emulate a hard pack of unfiltered Pall Malls. The displays were designed to heighten consumer awareness of the new brand.

Retail Category: Drugstores/Health Stores
Display Type: Counter: Temporary
Client: Roche Diagnostics, Indianapolis
Producer: Inland Consumer Packaging & Display, Indianapolis
Size of Run: 14,500
Comments: While the Accu-Chek blood sample meters are the dominant visual on these countertop displays, the goal was to ensure subsequent sales of the high-margin test strips used in the meters. Durable 200-lb. E-flute construction helped keep the display attractive during its intended two-month lifespan.

Retail Category: Specialty Shops/Services
Display Type: In-line, Gondola or On-shelf
Client: J. D'Addario & Co., Farmingdale, N.Y.
Producer: Catalano Design, Boston
Comments: Designed to exhibit various sizes of Vandoren saxophone and clarinet reeds, this modular display system helps control inventory. Retailers can attach units together and use them on a counter or mount them on slatwall or pegboard. With no comparable display system available for reeds, J. D'Addario has an advantage over its competition, according to the entrant company.

Retail Category: Electronics/Entertainment
Display Type: Counter: Permanent
Client: Sony Corp., Park Ridge, N.J.
Producer: Design Display Group Inc./Bagby & Co., Carlstadt, N.J.
Size of Run: 3,000
Comments: To promote the DVD Dream System as a surround sound system with all parts included in the package, this display simulates a package opening up with an actual working sample tucked inside.

Retail Category: Drugstores/Health Stores
Display Type: Counter: Permanent
Client: Wyeth Consumer Health, Madison, N.J.
Producer: Riccarr Displays Inc., Pine Brook, N.J.
Size of Run: 6,100
Comments: The outer plastic shell of this display allowed for a large brand message, and the plastic structure inside allowed the product to gravity feed without any hang-ups.