Countertop Displays/Mats

Retail Category: Sporting Goods/Toys/Pet
Display Type: Counter: Temporary
Client: Ivy Hill - POP, New York
Producer: Sutherland Packaging Inc., Andover, N.J.
Size of Run: 2,500
Comments: A compact footprint and unique cantilevered tray design helped this display gain prominent countertop space in most accounts. A scratch-and-win game also helped boost sales.

Retail Category: Mass Merchants
Display Type: Counter: Temporary
Client: Maybelline, New York
Producer: Promotional Development Inc., Brooklyn, N.Y.
Size of Run: 18,000
Comments: This vacuum-formed display earned 100% sell through and generated a high level of reorders, making the Wetshine Lip launch one of the best for Maybelline in 2002.

Client: Spalding Sports Worldwide, Chicopee, Mass.
Introduction: October 2001
Number of displays: 5,000
Distribution: Golf shops and sporting goods stores
Construction/Materials: SBS printed riser, corrugated, vacuum-formed tray, UV-coated labels
P-O-P company: Triangle Display Group, Philadelphia
Comments: Lee Trevino appears on countertop displays for Spalding's Top-Flite XL3000 golf balls.

Retail Category: Department/Specialty: Cosmetics & Fragrances
Display Type: Counter: Permanent
Client: Aveda, Minneapolis
Producer: AG Industries, Cleveland
Size of Run: 2,800
Comments: This display, launched in conjunction with Earth Day 2002, utilizes environmentally friendly materials to showcase its Indigenous products. The graphic panel is interchangeable and the literature housed in the display is about the products and the company's plan to donate a percentage of the sales proceeds to environmental organizations.

Retail Category: Drugstores/Health Stores
Display Type: Counter: Permanent
Client: The Gillette Co., Boston
Producer: New Dimensions Research Corp., Melville, N.Y.
Size of Run: 2,650
Comments: Designed for the pharmacy department in Eckerd stores, this display for Duracell Easy Tab hearing aid batteries utilizes a system of icons on the peghooks for easy shopability.

Retail Category: Transportation
Display Type: Counter: Permanent
Client: The Whistler Group, Bentonville, Ark.
Producer: Creations at Dallas, Dallas
Size of Run: 100
Comments: This display was designed to introduce Whistler Power Inverters in selected AutoZone retail stores. Produced with an acrylic replaceable cover, it can be updated with new product models without replacing the entire display.

Client: Federal-Mogul Corp., Southfield, Mich.
Product: Car headlamps
Size of run: 2,000
Distribution: Automotive, mass merchants
Introduction: September 2002
Duration: Temporary
Construction/Materials: Litho-mounted corrugated
Dimensions (H x W x D): 24" x 12" x 12"
Weight: 8 pounds
Producer: Visual Marketing Inc., Chicago

Retail Category: C-stores
Display Type: Counter: Temporary
Client: Brown & Williamson Tobacco Corp., Louisville, Ky.
Producer: Neff Packaging Solutions, Dayton, Ohio
Size of Run: 90,000
Comments: A flip-top lid and the use of .024 SBS helped this lighter display emulate a hard pack of unfiltered Pall Malls. The displays were designed to heighten consumer awareness of the new brand.