Countertop Displays/Mats

Retail Category: Drugstores/Health Stores
Display Type: Counter: Permanent
Client: The Gillette Co., Boston
Producer: New Dimensions Research Corp., Melville, N.Y.
Size of Run: 2,650
Comments: Designed for the pharmacy department in Eckerd stores, this display for Duracell Easy Tab hearing aid batteries utilizes a system of icons on the peghooks for easy shopability.

Retail Category: Transportation
Display Type: Counter: Permanent
Client: The Whistler Group, Bentonville, Ark.
Producer: Creations at Dallas, Dallas
Size of Run: 100
Comments: This display was designed to introduce Whistler Power Inverters in selected AutoZone retail stores. Produced with an acrylic replaceable cover, it can be updated with new product models without replacing the entire display.

Client: Federal-Mogul Corp., Southfield, Mich.
Product: Car headlamps
Size of run: 2,000
Distribution: Automotive, mass merchants
Introduction: September 2002
Duration: Temporary
Construction/Materials: Litho-mounted corrugated
Dimensions (H x W x D): 24" x 12" x 12"
Weight: 8 pounds
Producer: Visual Marketing Inc., Chicago

Retail Category: C-stores
Display Type: Counter: Temporary
Client: Brown & Williamson Tobacco Corp., Louisville, Ky.
Producer: Neff Packaging Solutions, Dayton, Ohio
Size of Run: 90,000
Comments: A flip-top lid and the use of .024 SBS helped this lighter display emulate a hard pack of unfiltered Pall Malls. The displays were designed to heighten consumer awareness of the new brand.

Retail Category: Drugstores/Health Stores
Display Type: Counter: Temporary
Client: Roche Diagnostics, Indianapolis
Producer: Inland Consumer Packaging & Display, Indianapolis
Size of Run: 14,500
Comments: While the Accu-Chek blood sample meters are the dominant visual on these countertop displays, the goal was to ensure subsequent sales of the high-margin test strips used in the meters. Durable 200-lb. E-flute construction helped keep the display attractive during its intended two-month lifespan.

Retail Category: Specialty Shops/Services
Display Type: In-line, Gondola or On-shelf
Client: J. D'Addario & Co., Farmingdale, N.Y.
Producer: Catalano Design, Boston
Comments: Designed to exhibit various sizes of Vandoren saxophone and clarinet reeds, this modular display system helps control inventory. Retailers can attach units together and use them on a counter or mount them on slatwall or pegboard. With no comparable display system available for reeds, J. D'Addario has an advantage over its competition, according to the entrant company.