Countertop Displays/Mats

Client: Maramor Candy Co., Columbus, Ohio
Introduction: January 2002
Number of displays: 50,000
Construction: SBS board
P-O-P company: The Packaging House Inc., Chicago
Comments: Milk Chocolate Crispy NHL Hockey Pucks were introduced to appeal to adults and kids who are hockey enthusiasts. Available nationwide in countertop displays, each puck has an NHL team logo on it.

Product: Artists' brushes
P-O-P company: trotta design LLC (design), Sergeantsville, N.J.
Distribution: Arts and crafts retail stores
Introduction: July 2002
Duration: Permanent
Construction: Laminated particleboard (sides), clear molded K-resin (pockets), Masonite hardboard (header) and extruded styrene flip-up door
Display set-up: Retail staff
New displays from ColArt Americas make choosing an artists' brush easier. The units are available in three different sizes.

Client: Flix Candy, Niles, Ill.
Introduction: June 2002
Number of displays: Several thousand
Construction: Corrugate board with vacuum-formed plastic inserts
Distribution: Mass merchants, supermarkets, drugstores, c-stores
Comments: Flix Candy produced its own displays to introduce Cone Pop candy. The goal was for the displays to be inexpensive, eye-catching, clean and playful.

Retail Category: Drugstores/Health Stores
Display Type: Counter: Temporary
Client: Roche Diagnostics, Indianapolis
Producer: Inland Consumer Packaging & Display, Indianapolis
Size of Run: 14,500
Comments: While the Accu-Chek blood sample meters are the dominant visual on these countertop displays, the goal was to ensure subsequent sales of the high-margin test strips used in the meters. Durable 200-lb. E-flute construction helped keep the display attractive during its intended two-month lifespan.

Retail Category: Specialty Shops/Services
Display Type: In-line, Gondola or On-shelf
Client: J. D'Addario & Co., Farmingdale, N.Y.
Producer: Catalano Design, Boston
Comments: Designed to exhibit various sizes of Vandoren saxophone and clarinet reeds, this modular display system helps control inventory. Retailers can attach units together and use them on a counter or mount them on slatwall or pegboard. With no comparable display system available for reeds, J. D'Addario has an advantage over its competition, according to the entrant company.

Retail Category: Electronics/Entertainment
Display Type: Counter: Permanent
Client: Sony Corp., Park Ridge, N.J.
Producer: Design Display Group Inc./Bagby & Co., Carlstadt, N.J.
Size of Run: 3,000
Comments: To promote the DVD Dream System as a surround sound system with all parts included in the package, this display simulates a package opening up with an actual working sample tucked inside.