Countertop Displays/Mats

Retail Category: Mass Merchants
Display Type: Counter: Temporary
Client: Maybelline, New York
Producer: Promotional Development Inc., Brooklyn, N.Y.
Size of Run: 18,000
Comments: Vacuum-formed in high-gloss styrene, this display holds the lipstick in cantilevered trays. A die-cut door opens to store tester pans.

Retail Category: Motion, Light or Sound
Display Type: Account-Specific/Category Management
Client: High Sierra, Vernon Hills, Ill.
Producer: The Packaging House Inc., Chicago
Size of Run: 800
Comments: This motor-driven display for carry-on luggage moves product in two different directions using the same motor and gear mechanism. The display also utilizes a button-activated voice chip that explains product features.

Product: Artists' brushes
P-O-P company: trotta design LLC (design), Sergeantsville, N.J.
Distribution: Arts and crafts retail stores
Introduction: July 2002
Duration: Permanent
Construction: Laminated particleboard (sides), clear molded K-resin (pockets), Masonite hardboard (header) and extruded styrene flip-up door
Display set-up: Retail staff
New displays from ColArt Americas make choosing an artists' brush easier. The units are available in three different sizes.

Client: Flix Candy, Niles, Ill.
Introduction: June 2002
Number of displays: Several thousand
Construction: Corrugate board with vacuum-formed plastic inserts
Distribution: Mass merchants, supermarkets, drugstores, c-stores
Comments: Flix Candy produced its own displays to introduce Cone Pop candy. The goal was for the displays to be inexpensive, eye-catching, clean and playful.

Client: Maramor Candy Co., Columbus, Ohio
Introduction: January 2002
Number of displays: 50,000
Construction: SBS board
P-O-P company: The Packaging House Inc., Chicago
Comments: Milk Chocolate Crispy NHL Hockey Pucks were introduced to appeal to adults and kids who are hockey enthusiasts. Available nationwide in countertop displays, each puck has an NHL team logo on it.

Retail Category: Hardware
Display Type: Counter: Temporary
Client: The Stanley Works, New Britain, Conn.
Producer: The Stanley Works, New Britain, Conn.
Size of Run: 8,300
Comments: A measuring tape lug-on attached to the header helped this countertop display grab attention at retail. Several retailers reported selling out in 30 days, according to the entry form.