Countertop Displays/Mats

Retail Category: Specialty Shops/Services
Display Type: Counter: Permanent
Client: Merial Inc., Duluth, Ga.
Producer: The Display Connection Inc., Moonachie, N.J.
Size of Run: 8,000
Comments: This unit exceeded marketing expectations and the quantity run was doubled. It was designed for veterinary offices and was the first time the product line was brought out from behind the counter.

Client: Beautycology Inc., New York
Introduction: Spring 2002
Number of displays: 2,500
Construction/Materials: White pine and screenprinted clear adhesive litho label
Distribution: Drugstores
P-O-P company: The P-O-P Shop, Berlin, N.J.
Comments: This compact, natural-looking display helped position three flavors of Candy Kisses lip balm (French Vanilla, Watermelon and Strawberry) as an impulse item at drugstore checkout lines.

Client: Nioxin Research Laboratories Inc., Lithia Springs, Ga.
Introduction: June/July 2002
Number of displays: 1,000
Construction/Materials: Injection-molded screenprinted styrene panel, adjustable wire bracket, black rubber molded accent pieces, scrolling paper answer strips
Distribution: Hair salons and beauty stores
P-O-P company: The Display Connection, Moonachie, N.J.

Client: Chanel Inc., New York
Introduction: August 2002
Number of displays: 2,000
Construction/Materials: Clear and translucent tinted acrylic
Distribution: Department stores
P-O-P company: Design Display Group Inc., Carlstadt, N.J.
Comments: The packaging and print advertising is incorporated into this Chanel tester display. The counter unit creates a strong presence and targets a younger market group.

Retail Category: Mass Merchants
Display Type: Counter: Temporary
Client: Maybelline, New York
Producer: Promotional Development Inc., Brooklyn, N.Y.
Size of Run: 18,000
Comments: Vacuum-formed in high-gloss styrene, this display holds the lipstick in cantilevered trays. A die-cut door opens to store tester pans.

Retail Category: Motion, Light or Sound
Display Type: Account-Specific/Category Management
Client: High Sierra, Vernon Hills, Ill.
Producer: The Packaging House Inc., Chicago
Size of Run: 800
Comments: This motor-driven display for carry-on luggage moves product in two different directions using the same motor and gear mechanism. The display also utilizes a button-activated voice chip that explains product features.