Countertop Displays/Mats

Client: Chanel Inc., New York
Introduction: August 2002
Number of displays: 2,000
Construction/Materials: Clear and translucent tinted acrylic
Distribution: Department stores
P-O-P company: Design Display Group Inc., Carlstadt, N.J.
Comments: The packaging and print advertising is incorporated into this Chanel tester display. The counter unit creates a strong presence and targets a younger market group.

Retail Category: Mass Merchants
Display Type: Counter: Temporary
Client: Maybelline, New York
Producer: Promotional Development Inc., Brooklyn, N.Y.
Size of Run: 18,000
Comments: Vacuum-formed in high-gloss styrene, this display holds the lipstick in cantilevered trays. A die-cut door opens to store tester pans.

Retail Category: Motion, Light or Sound
Display Type: Account-Specific/Category Management
Client: High Sierra, Vernon Hills, Ill.
Producer: The Packaging House Inc., Chicago
Size of Run: 800
Comments: This motor-driven display for carry-on luggage moves product in two different directions using the same motor and gear mechanism. The display also utilizes a button-activated voice chip that explains product features.

Client: Dudley Cosmetics, Kernersville, N.C.
Introduction: July 2002
Number of displays: 2,000
Construction/Materials: Litho-laminated E-flute corrugated
Distribution: National and international hair salons
P-O-P company: Pratt Displays & Fulfillment, Rural Hall, N.C.
Comments: The use of corrugated kept costs to a minimum for these displays, but still presented a high-end look. The displays helped bring Dudley Cosmetics into new markets.

Client: Lancome LLC, New York
Introduction: August 2002
Number of displays: 2,000
Construction/Materials: Injection-molded base, clear acrylic cover
Distribution: Department stores
P-O-P company: Design Display Group Inc., Carlstadt, N.J.
Comments: The look of this display complements the new line of mascara but also fits the look of the department store counter.

Retail Category: Drugstores/Health Stores
Display Type: In-line, Gondola or On-shelf
Client: Procter & Gamble Co., Cincinnati
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 7,500

Retail Category: Sporting Goods/Toys/Pet
Display Type: Counter: Permanent
Client: Aqua Lung, Vista, Calif.
Producer: Concept Designs Inc., Mountain View, Calif.
Size of Run: 250
Comments: This countertop display had to hold one to four masks and a replaceable graphic card. Its modular design allows retailers to show multiple masks hooked to optional security cables.

Retail Category: C-stores
Display Type: Counter: Temporary
Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Size of Run: 50,000
Comments: Retail acceptance of this space-saving counter display was excellent. It prominently featured the new Doral product, without being accessible to consumers.