eCommerce

As consumer budget pressures drive early and value-focused shopping, the retail giant is leaning into a three-tiered promotional calendar and a nostalgia-fueled "Muppet Christmas Carol" campaign to capture holiday spend.

Data reveals what shoppers want and the steps CPGs need to take this season, writes AMP Agency's Erik Ricard.

Retail media growth, evolving store formats, shopper insights and our picks for standout in-store activations.

Learn how the company's in-store strategy is shifting away from physical store hardware.

The retailer is developing a gateway for AI-powered shopping, while Walmart and Sam’s Club Connect execs point to opportunities for brands to influence product discovery in conversational experiences.

The grocer outlined its growth strategy at its Investor Day event.

Epsilon's Gillian MacPherson explains how aligning customer identity and data across teams improves personalization and measurement without needing a complete organizational overhaul.

A locker-room-inspired endcap, holiday gift packs and coordinated e-commerce and social promotions tie the grooming brand and retailer to football fandom throughout the season.

He's spent his career advocating for change while stretching across functions — all to create a better customer experience.

The partnerships integrate retailer shopper data across streaming audio, linear TV and CTV channels.

The iconic toy company gives consumers a new way to shop its collections and experience the brand online.

Brandmovers' Jen Kunz shares what brands can learn from the uncomfortable overlap between two disciplines.