Videos

Yuni Baker-Saito explains why he thinks contextual media is better for advertisers, and how Chicory evolved from a shoppability-focused company to an end-to-end contextual commerce media platform.

P2PI chats with Scotts Miracle-Gro's Morgan Millard on the manufacturer's investment in retail media, go-to solutions, data clean rooms and much more.

Albertsons Media Collective's Evan Hovorka and Threefold's Matthew Lee share their thoughts on the challenges related to measurement standardization, new technologies creating technical headwinds for measurement improvements and much more.

P2PI chats with Co-op's Dean Harris on the retailer’s unique market position in the U.K., plans for the future and more

The media landscape is evolving quickly and full of shoppable solutions, but some approaches provide a better user experience or superior results than others. With the growth of Retail and Commerce Media, it is important to understand the differences, the marketing options available, and the strengths and weaknesses of each, so you can pair them with your brand’s strategic needs. In this webinar, you will hear from industry experts Katie Kelly, SVP of Commerce Experience and Mara Greenwald, SVP of Commerce Media at Night Market, and moderator Molly McFarland, Co-founder & Chief Revenue Officer at AdAdapted.

In this webinar, we leverage the latest location analytics to explore shifting consumer behaviors and the latest trends reshaping the brick-and-mortar retail media space. We delve into the data to reveal which consumers spend more time shopping in-store, and how retailers can maximize in-store advertising to drive visits.

Imagine in-store advertising that reads your mind (almost). Machine learning and data analytics are revolutionizing retail by delivering hyper-targeted content exactly when it matters most to shoppers. Join us to explore the "software-defined" smart store and learn how intelligent advertising helps brands reach target audiences in-store and at-scale.

We delve into the Splenda Peel & Pour Galentine's Day campaign, showcasing how it effectively utilized micro-moments to foster meaningful consumer engagement and boost sales. Discover the nuts and bolts of the offer that captivated hearts and wallets, and the multi-faceted strategy that made it happen. From compelling content to a dynamic presence across key marketing channels like TikTok, Facebook, email, and push notifications, learn how every element played a pivotal role in the shopper's path to purchase.

In this Learning Lab educational course, Firstmovr's Chris Perry gets marketers up to full speed on the current state of retail media and where it's going next.

Modern CPG marketers are more than creatives confined to their departments; they are the linchpins responsible for bridging gaps across diverse teams and functions. Professional growth in this era is determined, not just by how well you strategize, but more importantly, by your capability to manage change necessary to implement your strategy. Learn to manage the change in marketing strategies effectively and efficiently. Learn about strategies for communicating these changes not just up the marketing ladder, but across departments. Discover effective ways to bridge gaps between different teams for data collection. Hear about the role of agencies, software and AI in the change management conversations.