Videos

The year 2022 brought uncertainty, inflation and some unexpected opportunities for the industry. Join a panel of retailers and brands as they recap their wins for the year along with how they innovated for consumers. The panelists also share their predictions and emerging solutions for 2023.

In this webinar, experts highlight specific examples of how brands have used QR codes successfully and share the keys to a successful mobile customer engagement program.

In this session for the Shopper Insights & Measurement Forum in December, J.M. Smucker Company and Epsilon executives share how with fresh data and insights unified across brands and channels the manufacturer is optimizing in real time and maximizing full-funnel campaign performance across their brand portfolio.

In this session for the Shopper Insights & Measurement Forum in December, InMarket executives discuss how advanced closed-loop attribution solutions enable marketers to not just measure campaign performance, but also identify specific dimensions responsible for success to optimize strategies in real time.

In this session for the Shopper Insights & Measurement Forum in December, AdAdapted’s Molly McFarland discuss the shifting environment and uncover how marketers can connect with their target audience of nuanced shoppers to ensure their brands make the most impactful investments.

In this session for the Shopper Insights & Measurement Forum in December, VMLY&R Commerce's Debbie Ellison shares findings from a recent Gen Z survey as well as key opportunities for brands

In this session for the Shopper Insights & Measurement Forum in December, Mondelez International's Alister Greenwood shares how to leverage shopper data and knowledge of online behavior to present unique activations in a way that “positively interrupts” the shopper at the right moment in the shopper journey.

In this session for the Shopper Insights & Measurement Forum in December, Kraft Heinz and 84.51° executives share how they used behavioral targeting and first-party data to clearly identify Lunchables’ consumer groups and uncover key insights to make business and marketing decisions.

In spite of industry disruption and changing behaviors, brick-and-mortar remains a vital part of the shopper journey. In this webinar, our panel of executives discuss current trends that are shaping in-store experience, what improvements are emerging and what to expect in the future. We'll also explore how CPG brands are connecting with shoppers in-store and the role technology plays in improving that experience.

Our Retail Intel webinar series continues with a close look at the rise of healthcare and well-being at retail and how the category is evolving as consumers' needs and preferences continue to change. Joined by special panel guests, including the founder of PlantX and our returning subject matter expert from Great Northern Instore, we discuss the latest trends and marketing strategies to engage health-conscious consumers. We also touch on the current inflationary economic environment, how shoppers have been engaging with brands digitally versus in-store, and what new shopper behaviors are here to stay.