Category Report: Cosmetics From consultants to product testers, the category is focusing on indulging women and using technology to do it Category Report: Tobacco Merchandising 'Break Through the Clutter; Don't Break the Laws' Category Report: Footwear Footwear marketers deliver P-O-P that's eco-friendly as they invest in new technologies and measure return on investment Category Report: Beer Merchandising Beer marketers add a touch of class to reverse flat sales and keep pace with competition from wine and spirits manufacturers. Category Report: Book Merchandising Book marketers find more success placing displays in alternate channels rather than major chains like Barnes & Noble and Borders Category Report: Pet Merchandising Displays and packaging for pet products don the look and feel of upscale products designed for humans Category Report: Toy Merchandising With tighter retailer regs and jam-packed aisles, toy marketers hone their tactics at display packaging Wine & Liquor Report Mergers Accelerate, But Mom-and-Pops Find Their Niche Thinking Outside the Juice Box Marketers of non-alcoholic beverages are investing in P-O-P that's cost-efficient, retailer-specific and effective at cross-merchandising Events Park With P-O-P Brands are running more store events, building relationships with customers and learning that everyone loves free stuff First Previous 44 45 46 47 48 Next Last
