Special Reports

Home center marketers are targeting specific demographics with specific messages as stores become more restrictive about how P-O-P is presented in their aisles

Placing displays in large chains and smaller independent stores presents differing but equally vexing challenges

Men's cosmetics and other niche segments have become prime targets for cosmetics companies as they look to reevaluate how and where they market amidst lagging sales.

Sugar-free and diet candies are leading the charge of new candy product introductions. An increase in extreme flavors, novelty candies and licensing tie-ins are also adding to the booming confection biz.

Sales of organic, natural, and functional food and beverages are on the rise, but effective P-O-P is needed to justify price and raise brand awareness

The beverage market is growing in diversity and marketers are depending on P-O-P to help define categories, enhance brand images and establish credibility

Despite economic woes, shoe manufacturers are forging ahead to bring the latest styles of footwear and merchandising into stores to stir up excitement

The costs are down and the technology is in place -- now marketers need to exploit the full potential of interactive P-O-P

Restrictive buydown agreements are creating more tension in a category already limited to marketing its products on one battleground -- the retail environment

Sporting goods marketers must distill complex product benefits down to short, effective P-O-P messages for merchandising programs.