Special Reports

Specialized retailers look for interactive displays so they can continue to compete with mass merchants.

Custom products for black and Hispanic women, and for style-conscious men, share the spotlight as cosmetics marketers continue to target niche markets.

In their drive to educate buyers, marketers of aftermarket products and new cars recognize the need for a consumer-friendly approach.

Although low-cal beverages hog the headlines, marketers also try to tap into other potentially lucrative markets with effective P-O-P solutions.

Hip-hop culture dominates the footwear category, so marketers walk to an urban beat. They also are leveraging well-known properties to establish brand trust in specific niche markets.

Toy manufacturers juggle cost-effectiveness, how to appeal to mom and junior, differing store requirements and the benefits of licensing

A look at the marketplace for retail TV and radio

Apparel retailers want special treatment, so marketers are responding with displays that express the character of the store and the brand

Retailers are pushing marketers of beer, wine and liquor into tight retail spaces, forcing marketers to stir up innovative P-O-P and packaging to grab consumers.