Becoming Mainstream Natural, organic and healthy foods have exploded, but how do you merchandise the category? The Sporting Life Marketers adjust to the consolidation of sporting goods retailers and a push from mass merchants Personal Beauty: Cosmetics P-O-P Report Sweet Sales Don't Necessarily Mean Easy Access Aside from the traditional checkout aisle impulse assortment, the candy and gum category isn't getting the respect-- space -- it deserves in-store Hardware Report: Exclusives Build the Store's Brand Marketers frame presentations to fit chain requirements, create exclusive and account-specific P-O-P to fit a store's look and feel Brand Store Retailing Manufacturer-owned stores bypass retailers, provide opportunity to test merchandising, and, yes, they do make money Breweries Toast Health in 2005 In a competitive year, beer marketers count calories to boost sales; re-engineer P-O-P for increased placement Electronics P-O-P Report: Selling a Brand Within a Brand P-O-P Goes Multicultural Explosive growth of Hispanics leads wave of bilingual and ethnic displays Shoe Companies Run Hard to Get Feet in Doors Fierce competition, smallish stores, desire for semipermanence create P-O-P stampede First Previous 45 46 47 48 49 Next Last
