Sweet Sales Don't Necessarily Mean Easy Access Aside from the traditional checkout aisle impulse assortment, the candy and gum category isn't getting the respect-- space -- it deserves in-store Hardware Report: Exclusives Build the Store's Brand Marketers frame presentations to fit chain requirements, create exclusive and account-specific P-O-P to fit a store's look and feel Brand Store Retailing Manufacturer-owned stores bypass retailers, provide opportunity to test merchandising, and, yes, they do make money Electronics P-O-P Report: Selling a Brand Within a Brand Breweries Toast Health in 2005 In a competitive year, beer marketers count calories to boost sales; re-engineer P-O-P for increased placement P-O-P Goes Multicultural Explosive growth of Hispanics leads wave of bilingual and ethnic displays Shoe Companies Run Hard to Get Feet in Doors Fierce competition, smallish stores, desire for semipermanence create P-O-P stampede Laws, Buydowns Cloud Tobacco Marketing Shoving for space continues; Reynolds American preps 2005 program Salty Snacks: All About Time & Nutrition In an effort to counter clean-floor policies and crowded stores, marketers offer healthy products, on-the-go packaging. Selling Service With P-O-P First Previous 45 46 47 48 49 Next Last
