Research & Reports

More than 75% of consumers head to grocery stores or Walmart for their holiday needs, according to data from Breaktime Media.

Consumers turn to grocery stores and Walmart for their grilling needs, according to data from Breaktime Media.

Shoppers support brands’ waste-reduction efforts, but not all will pay more for the products, according to data from Breaktime Media.

Consumers turn to Walmart and grocery stores for the seasonal scrubbing, according to data from Breaktime Media.

Consumers turn to grocery stores and Walmart for the February holiday, according to data from Breaktime Media.

Consumers are turning to Amazon and grocery stores to meet their needs, according to data from Breaktime Media.

Data from Catalina points to premixed cocktails and low-alcohol wine rising in popularity at the expense of wine and hard seltzer.

Research details how Hispanic consumers behave collectively and across acculturation levels and age cohorts.

NielsenIQ looks into the state of the category and how CPG brands can take an attribute-driven approach to target consumers as their needs and purchasing patterns evolve.