In-Store Experience: BJ’s Wholesale Club The expanding chain offers plenty of brand opportunities while distinguishing itself from its channel rivals. Brand Watch: Splenda Embraces Trends, Occasions The brand stages short but effective campaigns at various retailers. Brand Watch: Colgate Taps Into AR Experience The brand has partnered with Perfect Corp. to engage consumers on smartphones. Brand Watch: Bob’s Red Mill Unites Media, Shopper The full-funnel campaign includes videos and in-store signage. Special Report: Path to Purchase Trends 2024, Part 2 The second part of our annual survey shines the spotlight on retail media, social media, e-commerce, in-store and more. The New Consumer (March-April 2024) Recent research explores the hard-to-ignore Gen Z consumers — from how they feel about clean labels to how they search and more. Unlocking an Untapped Channel There is a type of consumer marketing that offers rich data and 100% attribution, writes Snipp Interactive's Tom Burgess. Member Spotlight (March-April 2024) Here’s a snapshot of industry leaders from the P2PI member community: Blue Chip and Select. Solutions & Innovations (March-April 2024) We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase. Activation Gallery: Nostalgia Marketing We provide a sampling of various brand and retailer activations from the past year that leverage nostalgia. First Previous 3 4 5 6 7 Next Last