Magazine

Sports sponsorships are so prevalent in the marketing world — and are a large chunk of big brands’ annual advertising budgets. Here’s a sample of the activations we’ve spotted this year.

This summer has been a whirlwind of events for commerce marketers, and the resounding theme I’m walking away with is that true collaboration is the unlock to success for the next era of commerce, writes Editorial Director Jessie Dowd.

Here's a snapshot of industry leaders from the P2PI member community: Blount Fine Foods and Snipp.

Violators used a QR code to link to the entry page and touted the sponsors: Coca-Cola Co., Clorox Co., Unilever, Mars Wrigley, Hershey Co. and Potatoes USA.

Here’s a snapshot of industry leaders from the P2PI member community: Kind and Public Label.

Brands can follow three essential steps to have an ‘always-on’ approach, writes InMarket's Lindsay Stewart.

The buzzwords in commerce marketing are many as of late, including in-store — specifically, in-store retail media — writes Editorial Director Jessie Dowd.

This latest survey provides a great read on the trends since the pandemic and how shopping evolves across a wide range of categories, writes Great Northern Instore's Dan Sabanosh.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Dean Harris, head of Co-op Media Network, discusses the retailer’s unique market position in the U.K., plans for the future and more.