Magazine

Our exclusive research examines how brand, retailer and agency professionals are leveraging AI, including their concerns about the technology and how they plan to continue to use it.

What if I told you that the creative revolution will be powered not solely by generative AI, but also by AI-powered content measurement?, asks Vizit CEO Jehan Hamedi.

BelVita brings a gamified mobile experience to Target shoppers who drink coffee.

This location in Philadelphia shows off why its fans/customers love the expanding convenience chain so much.

Drugstore leaders CVS Health, Walgreens and Rite Aid have elevated merchandising, marketing and expanded assortments — particularly in emerging subcategories — to drive competition with retailers such as Sephora and Ulta Beauty.

Nominated by their industry peers and selected by our editors, this talented group is redefining the future of commerce marketing. Get to know them here ...

Our proprietary research examines the factors that impact shoppers’ satisfaction with the in-store experience, reinforcing areas of opportunity for brands and retailers.

Perhaps with deference to the Olympics in Paris this summer, World Retail Congress took “High Performance Retail” as its theme. Catch up on all you missed from the event here.

What brands and retailers need to know about the challenges and opportunities in this rapidly evolving arena.

Pamela Velarde is a longtime believer that change is the only constant. It’s a guiding mantra for her in many ways.