Honoring 2024’s Women of Excellence
In this issue of P2PI Magazine, we’re celebrating the winners of the Path to Purchase Institute’s ninth annual Women of Excellence Awards. The program recognizes female executives working at CPG brands, retailers, agencies and solution providers for their achievements in influencing the commerce marketing industry and shoppers along the path to purchase.
Every year, our industry nominates colleagues, clients and industry friends for this program, and our judging panel (a powerhouse comprised of former Women of Excellence winners) meticulously combs through the entries to carefully select the new honorees. For 2024, our judges ended up selecting 35 outstanding women across five categories: Business Excellence, Industry Impact, Innovator, Technology and Mentorship.
At P2PI LIVE & Expo, we’ll be recognizing this year’s winners at an awards ceremony at 5 p.m. on Nov. 13, which will be a special opportunity for our industry to gather, network and honor these remarkable 35 women. In this issue, you can get to know the 2024 honorees, spanning roles from director and VP all the way on up to CMO and CEO.
At P2PI LIVE, we’ll also unveil the winner of our Executive of the Year award, which is selected from this year’s 35 winners. In the November/December issue of P2PI Magazine, we’ll feature an in-depth profile of the woman who takes home this top honor.
Celebrating excellence through our awards programs is one of my favorite things we do here at P2PI. It’s always such a fascinating process reading through the winners’ profiles, catching small glimpses of their personalities and the impressive list of accolades each person has accrued. As editors, we come away from these awards programs invigorated and excited to share their stories with our greater community, both through the pages of this magazine and online at P2PI.com.
As a female leader myself, I’m especially inspired by these amazing women who have become part of the Women of Excellence program over the years. The fact of the matter is, in today’s increasingly complex societal landscape, it’s more important than ever to champion women who are leading the way. The ones who are blazing new trails, battling back against restraints and harnessing their unique skillsets to carve out success in the competitive workplace.
What’s even more inspiring, though, is to reflect on my own team here at P2PI. I’m incredibly fortunate to work with a rockstar roster of women — from the editorial team to sales, marketing and events, every department is graced with at least one “woman of excellence” whom I am lucky enough to call colleagues and mentors. On a day-to-day basis, I am beyond impressed by how these women navigate the nuanced complexities of their careers and personal lives. I am proud to know them, work alongside them, learn from them and laugh with them — and so, in honor of our annual Women of Excellence Awards, this issue is dedicated to them. We wouldn’t be where we are without you. Thank you for everything you’ve brought to our team — cheers to you, and to 2024’s Women of Excellence. We can’t wait to celebrate you in November at P2PI LIVE!
