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We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

The professional boxer and social media influencer launched W, a personal care brand for men, exclusively at Walmart in June.

Through its partnership with the Aston Martin Aramco Formula One team, Lego team brought a 564-piece set to Walmart in June.

Nominated by their industry peers and selected by our editors, this talented group is redefining the future of commerce marketing. Get to know them here ...

Our proprietary research examines the factors that impact shoppers’ satisfaction with the in-store experience, reinforcing areas of opportunity for brands and retailers.

A Smarty study reveals that 43% of U.S. adults purchased something because of a targeted ad on social media. The survey also examines how social is influencing generations, recommendations and privacy.

Here's a sampling of unique displays and product merchandising that the editors at the Path to Purchase Institute have spotted so far in 2024.

Farouk Systems’ Chi Haircare is promoting its launch at 600 Walmart stores with an omnichannel campaign that includes targeted advertorials, advertisements, social media engagement, influencer marketing, in-store signage and a sweepstakes.

The Shop, a line of men’s grooming products inspired by the YouTube and HBO interview show of the same name, launched exclusively at Walmart on April 1.

Data shows that the health and beauty category has more momentum and competition than ever before.