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​​​​​​​We showcase various best-in-class campaigns from the Association of National Advertisers’ (ANA) annual REGGIE Awards.

YouTube star Emma Chamberlain brought her direct-to-consumer coffee brand exclusively to Walmart in April.

The monthlong campaign in New York and Los Angeles promoted the national rollout of imPRESS Falsies.

Walmart received an exclusive launch window in March for Markwins Beauty Brands’ Sesame Street x Wet n Wild cosmetics collection before the line gradually rolled out to other major retailers.

Unilever’s Axe is promoting the February launch of its premium Fine Fragrance Collection by partnering with rapper Lil Baby on a virtual experience and manga available exclusively to Walmart shoppers.

Interior designers Nate Berkus and Jeremiah Brent have launched a collection of products for fish, reptiles and small mammals exclusively at PetSmart.

Examining health & wellness: A recent trends report reveals how different generations find grocery shopping inspiration.

Hairitage, an inclusive haircare brand from YouTube influencer Mindy McKnight that launched exclusively at Walmart in 2020, rolled out a new anti-dandruff line on February.

DTC brand Olive & June launched at 2,500 Walmart stores in January, giving the mass merchant the largest assortment of the brand's press-on nail SKUs outside of OliveandJune.com.

McCormick, Walmart and Sprite are among the brands that resonate best with Black Americans, according to 2023 research from Collage Group.