Black & Decker Creates Multi-Vendor Display for Wal-Mart Learning Co. Little Red Schoolhouse Gets High Grades Integrated Marketing Drives Rubbermaid Launch Rubbermaid Inc.: Channel Innovators It's Not Your Father's Stationery Store A Report on the Office Supply Channel Category Management: The Ultimate Relationship? Taking over a category is a dream come true for marketers. But with great power comes greater responsibilities, too. Niche Retailers Fight to be Heard Smaller retailers want their P-O-P concerns met, too, but their options are limited unless special needs offer a payback. Nabisco Aisle Architecture Program to Increase Traffic Nabisco's Cookie and Cracker Section Gets a Facelift Wahl Clipper Successful With Wal-Mart Pallet Program Black & Decker: Inspired Merchandising Black & Decker focuses on its two major channels, mass merchants and home centers, by drawing promotional ideas from a variety of categories outside the power tool realm. Display Helps Coty Foray Into Bath and Body Category Ragold Supports Juicefuls and Velamints First Previous 293 294 295 296 297 Next Last
