Rx to OTC = P-O-P As dozens of prescription drugs go over-the-counter, attention to their in-store presentation is critical. Troy Biosciences Creates Buzz with Wasp Trap Display Lego Tailors Block Relaunch for Wal-Mart New Packaging Keeps Hunt's Sales Sharp Interactive Advertising: Network Keeps Growing Impulse Designs Introduces Displays for Mass Market Art MCA Nashville/Decca Poster is Printed on Vinyl Using Offset Press 1996 P-O-P Trends Report: Retailer Survey Retailers know what they want, just ask them (please!) Research Shows In-Store Decisions Increasing 1995 POPAI Study Tracks Shopper Trends The Co-Marketing Paradox A past look at the unresolved future of retail marketing Surf's Up! Foster Grant Hits Beach Health Kiosk Gains Shelving, Two-Way Data Exchange First Previous 295 296 297 Next Last
