Retailer Platforms, Programs & Promotions: Get on Board Experts say it's imperative for brands to participate in retailer-driven activity Authenticity Key to Successful Brand Building 'Dirty Jobs' host Mike Rowe recounts the rise of his 'brand' from humble beginnings Kimberly-Clark Poised to Break 'LBL' Stigma Lighthearted TV spots and sampling activity build Poise's momentum in category Best Practices in Shopper Marketing Measurement, Part 3: Measuring Brand Impact Walmart, Kingsford Beef Up Sampling Effort Co-branded 'Mobile Brand Boxes' distribute samples in store parking lots Unilever Plans to Make Summer Better U by Kotex Tries to Break Things Up A Pocketable Research Tool Smartphones offer a sleek new platform for in-store surveys Walmart Fights Hunger with Manufacturer Friends Walmart.com Takes Cash First Previous 222 223 224 225 226 Next Last
