J.M. Smucker Co.'s Folgers tied in to National Coffee Day on walmart.com to spotlight the upscale 1850 coffee brand it launched in 2018 with ads running on both the leaderboard carousel and above-the-fold banner slots on the holiday's Sept. 29 observance.
Ahead of the Sept. 29 observance of National Coffee Day, Kraft Heinz ran ads on the home page of walmart.com inviting consumers to "brew your favorites at a great value."