CVS Pharmacy tied in to Unilever’s Sept. 20 FSI event by highlighting various Unilever hair care brands including Dove, Suave and Tresemme in its concurrent circular.
Meijer tied in to Unilever’s Sept. 20 FSI event with a half-page digital feature in its concurrent circular spotlighting antiperspirant dry sprays from Degree, Suave, Dove and Axe.
Ahold Delhaize's Stop & Shop and Giant Food indirectly tied in to Unilever’s Sept. 20 FSI event by offering free pickup or free delivery on one order to shoppers who spent $15 on participating Dove SKUs.
Dollar General tied in to Unilever’s Sept. 20 FSI event with a feature in its concurrent circular promising shoppers $2 off the purchase of $8 worth of products from brands including Caress, Suave and Degree.