Unilever Co.

H-E-B is addressing dry-skin season in February by uniting products from multiple personal care manufacturers on a “Lotion Destination” gondola.

Target unofficially tied in to Unilever’s Feb. 14 FSI event with a half-page feature in its concurrent circular promising shoppers a $5 gift card with purchase of four hair or personal care products from brands including Dove, Tresemme and Shea Moisture.

Family Dollar tied in to Unilever’s Feb. 14 FSI event with a full-page feature in its concurrent circular promising $2 off a future shopping trip via the retailer's Smart Coupon program. 

Ahold Delhaize’s Food Lion tied in to Unilever’s Feb. 14 FSI event by running a Shea Moisture ad in its Feb. 16 email blast to MVP rewards members. 

ShopRite tied in to Unilever’s Feb. 14 FSI event with multiple bursts within its Feb. 12/14 circular directing shoppers to the FSI event for coupons for brands including Dove and Tresemme.

Southeastern Grocers’ Winn-Dixie and Harveys Supermarket tied in to Unilever’s Feb. 14 FSI event with a couple of branded features in their Feb. 16 in-store flyer, also available digitally.

Publix tied in to Unilever’s Feb. 14 FSI event with a branded feature in its Feb. 13 Extra Savings circular spotlighting Axe’s new Dual Action formula using “bust odor, smell irresistible” messaging.

CVS Pharmacy tied in to Unilever’s Feb. 14 FSI event by dangling multiple ExtraCare rewards and offers on hair care brands in its concurrent circular.