TikTok

A Smarty study reveals that 43% of U.S. adults purchased something because of a targeted ad on social media. The survey also examines how social is influencing generations, recommendations and privacy.

The TikTok Shop Connector is designed to keep data current and synced across various applications, including product data management, order management, fulfillment and accounting.

Brands are still betting on the social media platform’s commerce opportunity amid rising seller fees, slowing user growth and a potential U.S. ban.

PopClips allows retailers and online sellers to embed live shoppable videos across their social media and Shopify storefronts.

After Chi expanded its presence at Walmart, the brand is now able to showcase and sell products on the popular social media platform.