Overall, visitation patterns to top U.S. retailers normalized in the first quarter of 2022 when compared to the turbulence experienced over the last two years, as tracked by location data company InMarket.
Shoppers are returning to stores, but are still limiting the amount of time they spend browsing the aisles, according to visitation patterns tracked by location data company InMarket.
Visits to top retailers in the U.S. continued to be affected by the COVID-19 pandemic in the fourth quarter of 2020, according to visitation patterns tracked by location data company InMarket.
Visitation patterns to top retailers in the U.S. tracked by location data company InMarket showed trip frequency and dwell times making a tentative turnaround at some retailers.
Visits to most top retailers in the U.S. continued to drop in the second quarter of 2020, building on a sweeping decline in trip frequency that began the prior quarter as the COVID-19 pandemic kept shoppers at home. Yet there were some bright spots.
Path to Purchase Institute editors provide an ongoing look at the latest retail news, including COVID-19 updates, Kroger's expanding marketplace, Walmart's pilot with Instacart, and new distribution partners for several brands.
In Path to Purchase IQ’s annual Trends Report, we asked respondents to rate nine retail digital media platforms based on their relative strengths in effective targeting, performance measurement, ROI, data sharing, sales growth and creative freedom.
