Why Experiential Marketing Can Act as an AI Search Signal Here is how shopper activations can influence agentic commerce — and how brands can start measuring impact, writes RSM&'s Steve Nottingham. Retail Sports Marketing Rebrands as RSM&, Names CEO The moves mark the next chapter for the company following its acquisition by The Barnett Group, with an expanded vision for experiential marketing. Inside Chobani's Full-Funnel Campaign With U.S. Soccer This case study details the omnichannel program, including retail media and in-store activations at Walmart, CVS and multiple grocers. Danone Recreates Coffeehouse Vibe at Home Here's how the manufacturer highlighted its brands through a full-scale omnichannel program at Walmart and other retailers. Brands Help Kroger Reward Gamers Kroger is running five sweepstakes as part of its ongoing “Points Plus Rewards” platform. Kroger Unites Brands to Support High School Football Pallet displays tout the retailer as a “proud partner of high school football” and use a QR code to link to a promotional website that serves as the entry page for a sweepstakes. REGGIE Awards: Excellence in Activation We showcase various best-in-class campaigns from the Association of National Advertisers’ (ANA) annual REGGIE Awards. REGGIE Awards: Excellence in Activation Best-in-class campaigns from the Association of National Advertisers’ (ANA) annual REGGIE Awards. Harry's Shoots Hoops at Walmart Brands Celebrate the Lunar New Year at ShopRite Del Monte Helps Walmart Be a Healthy Snacking Destination Nexium Takes Its Tailgate Back to Walmart 1 2 Next Last
